Making the Most of Mega Sale Days: 5 Must-Use Tips for Converting Holiday Shoppers
When it comes to converting shoppers during the most wonderful time of the year, online retailers need to do everything they can to make their Black Friday and Cyber Monday (BFCM) sales stand out. In addition to offering enticing deals and discounts, this requires research, strategic thinking, and the willingness and ability to leverage multiple marketing channels.
How the Pandemic Has Changed the Relationship Between Brands and Their Marketing Partners
The pandemic has forever changed many aspects of our lives, from the way we live to the way we work and everything in-between. Consumer mindsets have also shifted, so the marketing strategies that engage them must adapt accordingly. As a result, brands across the board are updating their strategies and requirements for their marketing partnerships.
Top Tips For Identifying and Targeting Ideal Audience Segments
Modern marketing teams are all implementing strategies to identify and target their ideal audiences. The challenge they currently face is how best to pivot their strategies to meet the demands of the impending endemic market we are living in. But what are the best ways to optimize your audience identification and targeting strategies in this modern marketing landscape?
How the Cookie Crumbles: What is the Future State of the Cookie?
The marketing world is abuzz with the demise of the third-party cookie. The reign of first-party data is imminent and many companies need to shift their focus to first-party data collection. But transitioning and leveraging first-party data is about much more than creating your own cookies, initiating new forms, and establishing a robust database. It also involves adapting to ever-evolving data compliance and privacy laws which is more complicated than it seems. How can marketing teams remain agile and adapt to the changes arising from the depreciation of the third-party cookie to ensure success?
Why Engaging in Micro-Moments Is Vital for Customer Engagement
In this new pandemic landscape, home-bound consumers are scrolling, clicking, and tapping more than ever before and the relevance of micro-moments in terms of customer engagement is clear. Marketing teams need to connect fragmented customer journeys to ROI and growth while ensuring customer engagement and loyalty, and micro-moments are a sure-fire way to do so.
How Agile Teams are Adapting to Embrace the Flexible Future of Marketing
Automating digital marketing processes is here to stay. Brands around the globe should prepare for the flexible future of marketing in a post-pandemic era.
Embracing Creative Automation: How Design Teams Can Use Tech to Enhance Their Imagination
Creative automation can liberate humans from the tedious tasks that all too often stifle creativity, especially when it comes to digital marketing creatives.
Why More Brands Are Bringing Data Intelligence In-House
Despite implementing many of the same technology platforms and marketing strategies as they did in early 2020, retail brands today are shifting their approach and bringing more data intelligence solutions in-house.
Best Practices: Dynamic Creative Optimization (DCO)
DCO is a must-have tool for creating highly targeted and personalized dynamic ads. While it is an automated and hands-off marketing tool, it does require some forethought and strategy for success.
Future of Work: Why Businesses Should Focus On a Flexible Work Model
In 2021, the traditional business model seismically upended itself. This year, successful leaders embraced the changes and innovated, but is this just the beginning? In this article, Jay Kulkarni, founder and CEO, Theorem, explores the evolving business ecosystem and why companies should focus on a flexible work model.