Marketers rank their top 11 uses for automation: report generation, data monitoring and quality control top list
Experts within the ad industry believe that automation may not only lead to increased profitability but could also be the key to solving typical ad ops pain-points like inefficient processes and human error. Research from full service flexible digital marketing and tech solutions provider, Theorem Inc, has uncovered that 87% of ad operations and sales […]
87% of ad professionals believe automation can improve profitability
Theorem has conducted research exploring the experience and sentiment ad operations and sales professionals have with the automation process, as well as the impact automation has on business imperatives for media companies in categories such as streaming, audio, retail media and publishing. The research – conducted in partnership with global insights and strategy agency Hypothesis […]
Automation Shows Profitability
Google has been touting automation in advertising for years. Marketers initially rejected the idea of less control over campaigns, leaving the processes up to technology. Somehow all that has changed. Research released Wednesday from Theorem, conducted in partnership with global insights and strategy agency Hypothesis Group, analyzes the time savings that automation offers, and cites […]
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