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Discover our perspectives on the hottest topics facing businesses today — from marketing trends and digital disruption, to cutting-edge technology and automation, and everything in between.

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March 6, 2023
The Importance of Unified Data in Driving Cross-Team Results 
Unifying data is a great way to organize the abundance of data that most organizations today are collecting. Instead of having your data segmented and scattered throughout your business, use unified data for greater success.
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March 1, 2023
The Importance of Creativity & Building Brand Identity to Support Long Term Business Growth 
Having a creative brand identity that is ever-adaptable for customers needs will help ensure your business can see long-term success.
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February 15, 2023
4 Challenges Facing Agencies Today & How to Solve Them
There are new challenges facing agencies each year. Utilizing the insights in this article can help you find success in 2023, despite these challenges.
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February 8, 2023
8 Ways to Convert E-Commerce Window Shoppers Into Customers
Sometimes all a window shopper needs is a gentle nudge. Having strategies in place to convert window shoppers will boost your sales and lead to more loyal customers.
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February 3, 2023
3 Ways Brands Can Save Time & Maximize Resources With Retail Automation
From customer service requests to back-office tasks and inventory management, retail automation can help streamline your operations and save you money.
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January 31, 2023
How B2B Marketing Will Transform in 2023 - 5 Predictions
B2B marketing is continuing to evolve in 2023. New circumstances mean marketing strategies will have to change accordingly. Marketers should consider emerging trends and adapt to them for success this year.
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January 26, 2023
4 Social Commerce Trends to Look Out for This Year 
Keep in mind that the only constant in today’s social commerce landscape is change and growth. To succeed, social media teams must remain vigilant and agile.
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January 13, 2023
The Future of Retail and D2C Content Marketing: Leveraging AR and 3D Modeling for Customer Engagement
Augmented reality (AR) and 3-dimensional (3D) modeling are evolving tools that can help reinvent marketing. Its capabilities are currently being tested, but the market anticipates that it will become a key feature in marketing campaigns. Continue reading to learn about how augmented reality and 3D modeling in marketing can be used to boost customer engagement.
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January 11, 2023
6 Best Practices for Mobile Marketing in 2023
Mobile marketing is taking center stage. With over half of technology users utilizing their smart phones to open emails and search online, making your digital marketing mobile-friendly is the key to success.
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December 19, 2022
Best Practices for Website UX in 2023
Fostering a positive user experience for website visitors is essential to the long-term success of your brand.
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December 12, 2022
The Future of Video Advertising and Marketing 
Video has quickly overtaken the internet and every social platform available, giving marketers the opportunity to take their customer engagement strategies to the next level.
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December 2, 2022
Revisiting Kinetic Emails in the Endemic Era Marketing Landscape
​​Modern consumers crave ease and relevant information via personalization, and marketers are looking to deliver just that via kinetic emails.
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Trending Insights

10 D2C Marketing Strategies to Dazzle Customers Right Where They Are

10 D2C Marketing Strategies to Dazzle Customers Right Where They Are

Rather than letting the rapid influx of new ways to engage your customer base overwhelm you, start adopting a few…
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How to Tailor Your DTC Website to Attract & Convert the Modern Consumer

How to Tailor Your DTC Website to Attract & Convert the Modern Consumer

Creating an always-open conversion machine is easier than you think. It’s all about achieving the right combination of website elements…
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4 Challenges Facing Retailers Today and How to Overcome Them

4 Challenges Facing Retailers Today and How to Overcome Them

If you’re a retailer hoping to grow your business and thrive, it’s essential to stay ahead of the curve and…
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            Meto

            Meto

            Meto is a tech-based nonprofit intent on making access to quality higher education a reality for all students. We have a special focus on creating scholarships for low-income students.


            In 2018, Meto was founded to connect African students with university opportunities. Along the way, we have learned that all students can benefit from our innovative model, wherein universities make the first move and invite good-fit students to apply. So, in 2023, we opened our platform to students across the globe.

            website: https://meto-intl.org/

                      Nikhil Badlani Foundation

                      The Mission of the Nikhil Badlani Foundation (the “Foundation”) is to enhance the lives of underserved children in West Orange, NJ and neighboring communities through music lessons, scholarships, and traffic safety education for all.

                      Since the Foundation was established in 2011, Theorem has consistently been an annual sponsor of and team participant in the STOP for Nikhil 5K Run/3K Walk. This event intends to raise traffic safety awareness and to serve as a way to remembervbgfc ≈ and honor those who have been killed or seriously injured in traffic accidents. We recognize the importance of raising awareness and road safety amongst teenagers and parents alike, especially in the local communities of our Chatham, New Jersey office. Learn more about the Nikhil Badlani Foundation at nikhilbadlanifoundation.org

                      Diversity and Inclusion

                      Theorem actively aids in the ongoing fight against systemic racism and discrimination, realizing the importance of ongoing discussions surrounding diversity and inclusion.

                      By contributing to organizations such as Black Girls Code and the Anti-Racism fund, we aim to be a fundamental supporter of diversity in the workplace and beyond. These organizations specifically speak to Theorem’s role as a leading voice in the technology innovation space and we avidly support their missions. The vision of Black Girls Code is to empower girls of color, ages 7-17 to become innovators in STEM fields and encourages them to be the builders of their own futures. The Anti-Racism Fund serves as a response to the inequities experienced by the African-American community. It provides monetary support to a dynamic portfolio of curated organizations as a way to inject and enable social change.

                      Feeding America

                      Feeding America is the largest charity working to end hunger in the United States. By partnering with local food banks, food pantries and other community food programs, Feeding America looks to advance change across the country and ensure equitable access to nutritious food.

                      As a long-standing contributor and sponsor of Feeding America, we deeply believe in their vision of an America without hunger. The need for and importance of organizations like Feeding America has has become more and more prevalent as communities face more hardships as a result of the pandemic and the current economy. Theorem is dedicated to its continued contributions to Feeding America to do our part to empower and strengthen our communities. Learn more about Feeding America at www.feedingamerica.org

                      Grameen America

                      Grameen America is dedicated to helping entrepreneurial women who live in poverty build businesses to enable financial stability mobility.

                      Since their founding in the United States in 2008, Theorem has supported Grameen America’s mission, which seeks to build upon the legacy of Presidential Medal of Freedom, Congressional Gold Medal and Nobel Peace Prize winner Muhammad Yunus. Through financial contributions and event participation, Theorem has contributed to Grameen America’s cause. As an immigrant entrepreneur himself, our CEO Jay Kulkarni is especially eager to support the organization’s mission of aiding underserved communities. Learn more about Grameen America at www.grameenamerica.org

                      Vision Spring

                      VisionSpring is making the wonder of clear vision possible for all by helping provide affordable and quality eyeglasses to those in need. For many, lack of access to affordable eyeglasses leads to loss of employment or less educational opportunities.

                      VisionSpring partners with organizations who join them in their mission of supporting livelihood initiatives, enhancing potential for all. Learn more about Vision Spring at https://visionspring.org Theorem has consistently partnered with VisionSpring to organize free events, such as eye check-ups, across multiple villages in the Mysuru, India region, impacting over 3,000 rural residents. We stand with VisionSpring in their mission to increase accessibility to quality eyewear and eye care.

                      Covenant House

                      Covenant House provides housing and supportive services to youth facing homelessness, helping young people transform their lives.

                      For more than 5+ years, Theorem has supported Covenant House with corporate sponsorships, leading career-building workshops at their Newark, NJ shelter facility and participation in the organization’s fund raising Sleep Outs. Covenant House utilizes these Sleep Outs to raise funds and help shine a light on the injustice of youth homelessness, inspiring communities to step up and protect the vulnerable. We are proud to support Covenant House’s programs, which are designed to empower young people to overcome and rise above adversity, today and in the future. Learn more about Covenant House at www.covenanthouse.org

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