Direct to Consumer

We help direct-to-consumer (D2C) brands expand their digital-first capabilities by developing robust omnichannel strategies, improving the customer experience, and integrating technology-based processes to meet demand at scale.

Discover our tailored solutions to drive you business to new heights.

D2C Solutions

Meeting consumer demand and expanding their digital-first capabilities are top priorities for D2C brands as they develop more robust omnichannel strategies. To succeed, D2C brands require innovative solutions that integrate technology and user experience, while leveraging process integration to handle demand at scale. At Theorem, we provide solutions designed to address these challenges, allowing D2C brands to improve their business performance and foster customer loyalty.

Our Work

We work with emerging and established D2C brands providing tailored solutions to integrate omnichannel customer experiences, streamline their processes and overcome the challenges of a constantly evolving marketplace.

Convert, Retain, Regain

Trending At-Home Drink Appliance Brand 

We developed a custom marketing system that automated the completion of an order from start-to-finish. 

Strategy Consulting


UK media and entertainment group develops market-leading digital ad exchange.

Connect. Engage. Grow.


Clean air company boosts DTC business and increases sales by 11%.

Trending Insights


10 Marketing Strategies to Dazzle D2C Customers Right Where 
They Are

Rather than letting the rapid influx of new ways to engage your customer base overwhelm you, start adopting a few new D2C marketing strategies that will best resonate with your customers.

3D rendering, Realistic close up shopping cart moving out from mobile phone ,shopping online market symbol for advertising concept, with on colorful pink and purple neon colors background.

4 Ways Retailers Can Adapt Their Strategies to Appeal to the Endemic Consumer

If your sales are plateauing and your business is failing to grow, it may be time to tweak your marketing tactics to better appeal to the endemic consumer.


How to Tailor Your D2C Website to Attract and Convert the Modern Consumer

Creating an always-open conversion machine is easier than you think. It’s all about achieving the right combination of website elements to draw customers and data to help you optimize performance.

6 Steps for Building a Loyalty Program

When done right, your loyalty program can serve as the very core of your brand’s customer retention strategy. Follow these simple steps to crafting impactful loyalty initiatives for your Retail/D2C brand.

Ready To Empower Your Business?

We can help you future-ready your business with customized, innovative solutions designed to foster sustainable growth.



Meto is a tech-based nonprofit intent on making access to quality higher education a reality for all students. We have a special focus on creating scholarships for low-income students.

In 2018, Meto was founded to connect African students with university opportunities. Along the way, we have learned that all students can benefit from our innovative model, wherein universities make the first move and invite good-fit students to apply. So, in 2023, we opened our platform to students across the globe.


            Nikhil Badlani Foundation

            The Mission of the Nikhil Badlani Foundation (the “Foundation”) is to enhance the lives of underserved children in West Orange, NJ and neighboring communities through music lessons, scholarships, and traffic safety education for all.

            Since the Foundation was established in 2011, Theorem has consistently been an annual sponsor of and team participant in the STOP for Nikhil 5K Run/3K Walk. This event intends to raise traffic safety awareness and to serve as a way to remembervbgfc ≈ and honor those who have been killed or seriously injured in traffic accidents. We recognize the importance of raising awareness and road safety amongst teenagers and parents alike, especially in the local communities of our Chatham, New Jersey office. Learn more about the Nikhil Badlani Foundation at

            Diversity and Inclusion

            Theorem actively aids in the ongoing fight against systemic racism and discrimination, realizing the importance of ongoing discussions surrounding diversity and inclusion.

            By contributing to organizations such as Black Girls Code and the Anti-Racism fund, we aim to be a fundamental supporter of diversity in the workplace and beyond. These organizations specifically speak to Theorem’s role as a leading voice in the technology innovation space and we avidly support their missions. The vision of Black Girls Code is to empower girls of color, ages 7-17 to become innovators in STEM fields and encourages them to be the builders of their own futures. The Anti-Racism Fund serves as a response to the inequities experienced by the African-American community. It provides monetary support to a dynamic portfolio of curated organizations as a way to inject and enable social change.

            Feeding America

            Feeding America is the largest charity working to end hunger in the United States. By partnering with local food banks, food pantries and other community food programs, Feeding America looks to advance change across the country and ensure equitable access to nutritious food.

            As a long-standing contributor and sponsor of Feeding America, we deeply believe in their vision of an America without hunger. The need for and importance of organizations like Feeding America has has become more and more prevalent as communities face more hardships as a result of the pandemic and the current economy. Theorem is dedicated to its continued contributions to Feeding America to do our part to empower and strengthen our communities. Learn more about Feeding America at

            Grameen America

            Grameen America is dedicated to helping entrepreneurial women who live in poverty build businesses to enable financial stability mobility.

            Since their founding in the United States in 2008, Theorem has supported Grameen America’s mission, which seeks to build upon the legacy of Presidential Medal of Freedom, Congressional Gold Medal and Nobel Peace Prize winner Muhammad Yunus. Through financial contributions and event participation, Theorem has contributed to Grameen America’s cause. As an immigrant entrepreneur himself, our CEO Jay Kulkarni is especially eager to support the organization’s mission of aiding underserved communities. Learn more about Grameen America at

            Vision Spring

            VisionSpring is making the wonder of clear vision possible for all by helping provide affordable and quality eyeglasses to those in need. For many, lack of access to affordable eyeglasses leads to loss of employment or less educational opportunities.

            VisionSpring partners with organizations who join them in their mission of supporting livelihood initiatives, enhancing potential for all. Learn more about Vision Spring at Theorem has consistently partnered with VisionSpring to organize free events, such as eye check-ups, across multiple villages in the Mysuru, India region, impacting over 3,000 rural residents. We stand with VisionSpring in their mission to increase accessibility to quality eyewear and eye care.

            Covenant House

            Covenant House provides housing and supportive services to youth facing homelessness, helping young people transform their lives.

            For more than 5+ years, Theorem has supported Covenant House with corporate sponsorships, leading career-building workshops at their Newark, NJ shelter facility and participation in the organization’s fund raising Sleep Outs. Covenant House utilizes these Sleep Outs to raise funds and help shine a light on the injustice of youth homelessness, inspiring communities to step up and protect the vulnerable. We are proud to support Covenant House’s programs, which are designed to empower young people to overcome and rise above adversity, today and in the future. Learn more about Covenant House at

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