Molekule

Clean air company boosts DTC business and increases sales by 11%.

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The Client:

Award-winning science and clean air company

Founded by a father desperate to alleviate his son’s debilitating asthma and allergy symptoms, Molekule designs and manufactures innovative air purifiers for the home, office and beyond. The state-of-the-art devices utilize photoelectrochemical oxidation technology (PECO) to break down allergens, mold, bacteria and other irritants on a molecular level, allowing users to enjoy clean, breathable air in their home and workspace.

The Challenge:

A premium brand wanting to build a better D2C business

Molekule needed help driving additional D2C revenues. While they do sell via selected retailers and partners, their brief was to drive D2C sales that are more profitable and have a better lifetime value (LTV). The company turned to Theorem to help them create a comprehensive strategy that would stimulate sales and improve business across the board.

The Solution:

Combining data and analytics with a full-service search team

Molekule was operating with limited scaled media options in a hyper–competitive consumer goods market. Our team of data scientists and business analysts created a new strategy for the company that took better advantage of tactical solutions such as account structure and keyword groups. Most importantly, our findings suggested that Molekule move further up the funnel, focusing more on brand share. 

Industry

Commerce

Region

US

Company size

101-500

Solution

Combining data and analytics with a full-service search team

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    The Impact:

    • 10% increase in search revenues in first year
    • 11% increase in sales
    • Helped the company build a sustainable and growing DTC business that they had full control over

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        Meto

        Meto

        Meto is a tech-based nonprofit intent on making access to quality higher education a reality for all students. We have a special focus on creating scholarships for low-income students.


        In 2018, Meto was founded to connect African students with university opportunities. Along the way, we have learned that all students can benefit from our innovative model, wherein universities make the first move and invite good-fit students to apply. So, in 2023, we opened our platform to students across the globe.

        website: https://meto-intl.org/

                  Nikhil Badlani Foundation

                  The Mission of the Nikhil Badlani Foundation (the “Foundation”) is to enhance the lives of underserved children in West Orange, NJ and neighboring communities through music lessons, scholarships, and traffic safety education for all.

                  Since the Foundation was established in 2011, Theorem has consistently been an annual sponsor of and team participant in the STOP for Nikhil 5K Run/3K Walk. This event intends to raise traffic safety awareness and to serve as a way to remembervbgfc ≈ and honor those who have been killed or seriously injured in traffic accidents. We recognize the importance of raising awareness and road safety amongst teenagers and parents alike, especially in the local communities of our Chatham, New Jersey office. Learn more about the Nikhil Badlani Foundation at nikhilbadlanifoundation.org

                  Diversity and Inclusion

                  Theorem actively aids in the ongoing fight against systemic racism and discrimination, realizing the importance of ongoing discussions surrounding diversity and inclusion.

                  By contributing to organizations such as Black Girls Code and the Anti-Racism fund, we aim to be a fundamental supporter of diversity in the workplace and beyond. These organizations specifically speak to Theorem’s role as a leading voice in the technology innovation space and we avidly support their missions. The vision of Black Girls Code is to empower girls of color, ages 7-17 to become innovators in STEM fields and encourages them to be the builders of their own futures. The Anti-Racism Fund serves as a response to the inequities experienced by the African-American community. It provides monetary support to a dynamic portfolio of curated organizations as a way to inject and enable social change.

                  Feeding America

                  Feeding America is the largest charity working to end hunger in the United States. By partnering with local food banks, food pantries and other community food programs, Feeding America looks to advance change across the country and ensure equitable access to nutritious food.

                  As a long-standing contributor and sponsor of Feeding America, we deeply believe in their vision of an America without hunger. The need for and importance of organizations like Feeding America has has become more and more prevalent as communities face more hardships as a result of the pandemic and the current economy. Theorem is dedicated to its continued contributions to Feeding America to do our part to empower and strengthen our communities. Learn more about Feeding America at www.feedingamerica.org

                  Grameen America

                  Grameen America is dedicated to helping entrepreneurial women who live in poverty build businesses to enable financial stability mobility.

                  Since their founding in the United States in 2008, Theorem has supported Grameen America’s mission, which seeks to build upon the legacy of Presidential Medal of Freedom, Congressional Gold Medal and Nobel Peace Prize winner Muhammad Yunus. Through financial contributions and event participation, Theorem has contributed to Grameen America’s cause. As an immigrant entrepreneur himself, our CEO Jay Kulkarni is especially eager to support the organization’s mission of aiding underserved communities. Learn more about Grameen America at www.grameenamerica.org

                  Vision Spring

                  VisionSpring is making the wonder of clear vision possible for all by helping provide affordable and quality eyeglasses to those in need. For many, lack of access to affordable eyeglasses leads to loss of employment or less educational opportunities.

                  VisionSpring partners with organizations who join them in their mission of supporting livelihood initiatives, enhancing potential for all. Learn more about Vision Spring at https://visionspring.org Theorem has consistently partnered with VisionSpring to organize free events, such as eye check-ups, across multiple villages in the Mysuru, India region, impacting over 3,000 rural residents. We stand with VisionSpring in their mission to increase accessibility to quality eyewear and eye care.

                  Covenant House

                  Covenant House provides housing and supportive services to youth facing homelessness, helping young people transform their lives.

                  For more than 5+ years, Theorem has supported Covenant House with corporate sponsorships, leading career-building workshops at their Newark, NJ shelter facility and participation in the organization’s fund raising Sleep Outs. Covenant House utilizes these Sleep Outs to raise funds and help shine a light on the injustice of youth homelessness, inspiring communities to step up and protect the vulnerable. We are proud to support Covenant House’s programs, which are designed to empower young people to overcome and rise above adversity, today and in the future. Learn more about Covenant House at www.covenanthouse.org

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