Trailblazing Global Rental Car Company

Advanced Integrated Customer Loyalty System within Marketing Cloud results in a robust Customer Experience

The Client:

Trailblazing Global Rental Car Company

Founded in the 1960s, this global rental car company was the first to rent cars from airport locations and has grown rapidly since then. The company has a long history of innovation in the car rental industry and is one of the world’s top brands for customer loyalty. In 2019, it was estimated that their fleet consisted of more than 600,000 vehicles. Now, with approximately 5,500 locations in more than 165 countries, they are one of the world’s largest car rental providers dedicated to expanding on-demand mobility solutions and personalizing the customer experience.

 

The Challenge:

Non-Responsive and Overly Complex Multi-Tier Loyalty Program
The client was struggling to coordinate the various levels of memberships within their loyalty program framework. The loyalty and rewards program spanned multiple tiers based on customer spend, making it overly complex. To complicate matters further, spend and tiers also varied based on what country customers were renting the vehicle in. Because of this, a wide variety of messaging was required to properly guide each member through the steps of their car rental journey. These messages needed to clearly document the progression of points accumulation, rewards, and shifting membership levels across many different locations and languages. 

The Solution:

Advanced Integrated Customer Loyalty System Within Salesforce Marketing Cloud for Cohesive Journey Progression

This was quite the challenge due to so many moving parts. Following our standard procedure, our client team closely analyzed the situation and identified technical steps to bring the strategy to life and then implement it. The loyalty ecosystem was already frame-worked and strategized, but the client needed it to be carried over, implemented, and up and ready on Salesforce. Theorem developed and implemented an automated solution that featured a complex, multi-tiered, multi-language journey within Salesforce to keep members engaged and organized. This helped drive transactions towards the highest levels of rewards. Customers could now see their loyalty stature grow in an organized, consistent, and digestible manner through email updates. Theorem’s solutions allowed the envisioned loyalty ecosystem to be brought to life in an automated playing field. Customers now received the right messages at the right times with the right information. This allowed for customers to always know where they stood within the loyalty structure. Additionally, it was now very clear what requirements were needed to progress to the next level.

Industry

DTC

Region

Global

Company size

20,000+

Solution

Advanced Integrated Customer Loyalty System Within Salesforce Marketing Cloud for Cohesive Journey Progression

You may also like...

Sansera Engineering

Through a comprehensive online catalog strategy and the implementation of a new content management system, the Theorem Team transformed Sansera’s website into an interactive customer

Read More

Subscribe to Our Blog

Subscribe to receive an email when we publish new content!

    The Impact:

    • Expansion into 24 new global markets in one year 
    • Users can now track and visualize their rewards in the most efficient way possible 
    • Automated promotional messaging throughout the customer’s journey helps customers capitalize and grow their loyalty points during opportune rental periods

    View More Case Studies

    Convert. Retain. Regain.
    Advanced Integrated Customer Loyalty System Within Marketing Cloud Results In A Robust Customer Experience
    Trailblazing global rental car company expands reach into 24 new global markets 

    Challenge:

    Non-Responsive and Overly Complex Multi-Tier Loyalty Program

    Solution:

    Advanced Integrated Customer Loyalty System Within Salesforce Marketing Cloud for Cohesive Journey Progression

    Impact:

    Superior Customer Experience and Engagement, Plus Expansion Into 24 New Global Markets in One Year
    Automation & Advanced Analytics
    Leading Digital Media Company Seamlessly Aggregates Data Across 45+ Platforms With Automation
    Our custom automated reporting dashboards help the media brand showcase marketing ROI more effectively.

    Challenge:

    Streamlining a collection of complex data from multiple sources

    Solution:

    Automating data management to drive business performance

    Impact:

    Customer revenue growth and improved decision making via automated insights
    Advanced Analytics & Tech Development
    Publisher Reduces Costs And Saves Time Migrating To An Effective Email Platform
    Standardization of processes enables agility, cost savings and enhanced bandwidth across 14 business units. 

    Challenge:

    Complex migration of data and processes to a new email platform across business units

    Solution:

    A full audit, followed by agile experts creating a scalable future-proofed configuration

    Impact:

    Standard and ‘plug and play’ solution significantly reduced client cost and streamlined efficiency to save time
    Advanced Analytics
    Print Media Giant Opens Up Digital Revenue Streams
    Enhancing growth and revenue scale with expansion into digital mediums.

    Challenge:

    Convert print revenue to digital

    Solution:

    An immersive consultancy experience

    Impact:

    Generation of more than £1 million in incremental revenue in just one year.
    Marketing Cloud & Email
    Global Luxury Retailer Drives Direct-To-Customer Sales Through Effective CRM And Custom Email Systems
    Our cross-functional expert team created a customized marketing engine for Tory Burch to help create and deliver personalized email content.

    Challenge:

    Migration to a new platform to improve customer relationships and increase sales

    Solution:

    A personalized marketing engine and targeted email templates

    Impact:

    A more robust and scalable direct-to-consumer digital business
    Convert. Retain. Regain.
    Leveraging Personalization To Drive Increased Engagement, Brand Loyalty And Overall Customer Satisfaction.
    Optimized customer journey, brand loyalty and customer satisfaction has improved significantly, driving revenue and decreasing email unsubscribes.

    Challenge:

    Lack of high performing personalization strategy and expertise to execute

    Solution:

    Customer-Centric Automated Logic Creates Meaningful Connections

    Impact:

    Dynamic Personalization, Increased Email Engagement and Sales Conversions

    Ready To Empower Your Business?

    Let us help you optimize today and build for tomorrow with our future-ready solutions.

        Meto

        Meto

        Meto is a tech-based nonprofit intent on making access to quality higher education a reality for all students. We have a special focus on creating scholarships for low-income students.


        In 2018, Meto was founded to connect African students with university opportunities. Along the way, we have learned that all students can benefit from our innovative model, wherein universities make the first move and invite good-fit students to apply. So, in 2023, we opened our platform to students across the globe.

        website: https://meto-intl.org/

                  Nikhil Badlani Foundation

                  The Mission of the Nikhil Badlani Foundation (the “Foundation”) is to enhance the lives of underserved children in West Orange, NJ and neighboring communities through music lessons, scholarships, and traffic safety education for all.

                  Since the Foundation was established in 2011, Theorem has consistently been an annual sponsor of and team participant in the STOP for Nikhil 5K Run/3K Walk. This event intends to raise traffic safety awareness and to serve as a way to remembervbgfc ≈ and honor those who have been killed or seriously injured in traffic accidents. We recognize the importance of raising awareness and road safety amongst teenagers and parents alike, especially in the local communities of our Chatham, New Jersey office. Learn more about the Nikhil Badlani Foundation at nikhilbadlanifoundation.org

                  Diversity and Inclusion

                  Theorem actively aids in the ongoing fight against systemic racism and discrimination, realizing the importance of ongoing discussions surrounding diversity and inclusion.

                  By contributing to organizations such as Black Girls Code and the Anti-Racism fund, we aim to be a fundamental supporter of diversity in the workplace and beyond. These organizations specifically speak to Theorem’s role as a leading voice in the technology innovation space and we avidly support their missions. The vision of Black Girls Code is to empower girls of color, ages 7-17 to become innovators in STEM fields and encourages them to be the builders of their own futures. The Anti-Racism Fund serves as a response to the inequities experienced by the African-American community. It provides monetary support to a dynamic portfolio of curated organizations as a way to inject and enable social change.

                  Feeding America

                  Feeding America is the largest charity working to end hunger in the United States. By partnering with local food banks, food pantries and other community food programs, Feeding America looks to advance change across the country and ensure equitable access to nutritious food.

                  As a long-standing contributor and sponsor of Feeding America, we deeply believe in their vision of an America without hunger. The need for and importance of organizations like Feeding America has has become more and more prevalent as communities face more hardships as a result of the pandemic and the current economy. Theorem is dedicated to its continued contributions to Feeding America to do our part to empower and strengthen our communities. Learn more about Feeding America at www.feedingamerica.org

                  Grameen America

                  Grameen America is dedicated to helping entrepreneurial women who live in poverty build businesses to enable financial stability mobility.

                  Since their founding in the United States in 2008, Theorem has supported Grameen America’s mission, which seeks to build upon the legacy of Presidential Medal of Freedom, Congressional Gold Medal and Nobel Peace Prize winner Muhammad Yunus. Through financial contributions and event participation, Theorem has contributed to Grameen America’s cause. As an immigrant entrepreneur himself, our CEO Jay Kulkarni is especially eager to support the organization’s mission of aiding underserved communities. Learn more about Grameen America at www.grameenamerica.org

                  Vision Spring

                  VisionSpring is making the wonder of clear vision possible for all by helping provide affordable and quality eyeglasses to those in need. For many, lack of access to affordable eyeglasses leads to loss of employment or less educational opportunities.

                  VisionSpring partners with organizations who join them in their mission of supporting livelihood initiatives, enhancing potential for all. Learn more about Vision Spring at https://visionspring.org Theorem has consistently partnered with VisionSpring to organize free events, such as eye check-ups, across multiple villages in the Mysuru, India region, impacting over 3,000 rural residents. We stand with VisionSpring in their mission to increase accessibility to quality eyewear and eye care.

                  Covenant House

                  Covenant House provides housing and supportive services to youth facing homelessness, helping young people transform their lives.

                  For more than 5+ years, Theorem has supported Covenant House with corporate sponsorships, leading career-building workshops at their Newark, NJ shelter facility and participation in the organization’s fund raising Sleep Outs. Covenant House utilizes these Sleep Outs to raise funds and help shine a light on the injustice of youth homelessness, inspiring communities to step up and protect the vulnerable. We are proud to support Covenant House’s programs, which are designed to empower young people to overcome and rise above adversity, today and in the future. Learn more about Covenant House at www.covenanthouse.org

                  Contract Type

                  |

                  Location

                  Job Title

                  Contract Type

                  |

                  Location

                  Job Title

                  Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.