Step Into The Future With Our




Discover our tailored solutions to drive your business to new heights.

Our Commerce Solutions

Evolving customer preferences and the demand for consumerism to be everywhere, all at once is making commerce agile. At Theorem — WE LIVE COMMERCE. Our teams deliver customizable digital solutions to help brands meet the challenges of the ever-evolving retail ecosystem and transcend the complex shopper journey to deliver on scale and growth.

Commerce Solutions Across Industries

For commerce industry brands, it is crucial to adapt to the changing market and take proactive measures. At Theorem, we offer customized digital commerce solutions that address the challenges of the ecosystem, including marketplaces, retailers, social commerce, and live commerce. We excel at navigating the complex shopper journey to deliver scalable solutions for growth. By leveraging our expertise in digital commerce, we can help brands to meet the evolving needs of their customers and achieve sustainable growth.

Direct to Consumer

Direct to consumer (D2C) brands are striving to meet consumer demand and expand their digital-first capabilities to develop more robust omnichannel strategies. Empowering D2C brands for success means integrating innovative solutions for customer experience and technology-based process integration to meet demand at scale.

Retail & Marketplaces

As consumer shopping habits continue to shift at an unprecedented pace, retail brands face new, ever-evolving challenges. Theorem’s innovative digital solutions help businesses solve their marketplace and commerce problems, customer acquisition issues, and engagement challenges to enable sustainable growth.

Commerce Platforms

Commerce platform brands must meet the challenges of today’s constantly changing digital marketing landscape to deliver results. We help many of the world’s most powerful platforms — including Salesforce and SailThru — leverage scale through cloud solutions and deliver innovative, end-to-end digital marketing solutions.

Transforming Businesses With Commerce Solutions

We work with emerging and established commerce brands providing tailored solutions to integrate omnichannel customer experiences, streamline their processes and overcome the challenges of a constantly evolving marketplace.

Convert, Retain, Regain

Trending At-Home Drink Appliance Brand 

We developed a custom marketing system that automated the completion of an order from start-to-finish. 

Strategy Consulting


UK media and entertainment group develops market-leading digital ad exchange.

Media Operations & Management

BBC Studios

Data-driven insights empower BBC subsidiary to grow global and local revenues.

Trending Commerce Industry Insights


6 Steps for Building a Loyalty Program to Engage and Retain the Modern Consumer

When done right, your loyalty program can serve as the very core of your brand’s customer retention strategy. Follow these simple steps to crafting impactful loyalty initiatives for your Retail/D2C brand.


How to Build an Omnichannel Marketing Strategy for Your D2C Brand

As customers become more particular about the brands they shop with, D2C companies are investing in omnichannel marketing strategies that center around their unique journeys to retain them.


10 Marketing Strategies to Dazzle D2C Customers Right Where They Are

Rather than letting the rapid influx of new ways to engage your customer base overwhelm you, start adopting a few new strategies that will best resonate with your customers.

Ready To Empower Your Business?

We can help you future-ready your business with customized, innovative solutions designed to foster sustainable growth.



Meto is a tech-based nonprofit intent on making access to quality higher education a reality for all students. We have a special focus on creating scholarships for low-income students.

In 2018, Meto was founded to connect African students with university opportunities. Along the way, we have learned that all students can benefit from our innovative model, wherein universities make the first move and invite good-fit students to apply. So, in 2023, we opened our platform to students across the globe.


            Nikhil Badlani Foundation

            The Mission of the Nikhil Badlani Foundation (the “Foundation”) is to enhance the lives of underserved children in West Orange, NJ and neighboring communities through music lessons, scholarships, and traffic safety education for all.

            Since the Foundation was established in 2011, Theorem has consistently been an annual sponsor of and team participant in the STOP for Nikhil 5K Run/3K Walk. This event intends to raise traffic safety awareness and to serve as a way to remembervbgfc ≈ and honor those who have been killed or seriously injured in traffic accidents. We recognize the importance of raising awareness and road safety amongst teenagers and parents alike, especially in the local communities of our Chatham, New Jersey office. Learn more about the Nikhil Badlani Foundation at

            Diversity and Inclusion

            Theorem actively aids in the ongoing fight against systemic racism and discrimination, realizing the importance of ongoing discussions surrounding diversity and inclusion.

            By contributing to organizations such as Black Girls Code and the Anti-Racism fund, we aim to be a fundamental supporter of diversity in the workplace and beyond. These organizations specifically speak to Theorem’s role as a leading voice in the technology innovation space and we avidly support their missions. The vision of Black Girls Code is to empower girls of color, ages 7-17 to become innovators in STEM fields and encourages them to be the builders of their own futures. The Anti-Racism Fund serves as a response to the inequities experienced by the African-American community. It provides monetary support to a dynamic portfolio of curated organizations as a way to inject and enable social change.

            Feeding America

            Feeding America is the largest charity working to end hunger in the United States. By partnering with local food banks, food pantries and other community food programs, Feeding America looks to advance change across the country and ensure equitable access to nutritious food.

            As a long-standing contributor and sponsor of Feeding America, we deeply believe in their vision of an America without hunger. The need for and importance of organizations like Feeding America has has become more and more prevalent as communities face more hardships as a result of the pandemic and the current economy. Theorem is dedicated to its continued contributions to Feeding America to do our part to empower and strengthen our communities. Learn more about Feeding America at

            Grameen America

            Grameen America is dedicated to helping entrepreneurial women who live in poverty build businesses to enable financial stability mobility.

            Since their founding in the United States in 2008, Theorem has supported Grameen America’s mission, which seeks to build upon the legacy of Presidential Medal of Freedom, Congressional Gold Medal and Nobel Peace Prize winner Muhammad Yunus. Through financial contributions and event participation, Theorem has contributed to Grameen America’s cause. As an immigrant entrepreneur himself, our CEO Jay Kulkarni is especially eager to support the organization’s mission of aiding underserved communities. Learn more about Grameen America at

            Vision Spring

            VisionSpring is making the wonder of clear vision possible for all by helping provide affordable and quality eyeglasses to those in need. For many, lack of access to affordable eyeglasses leads to loss of employment or less educational opportunities.

            VisionSpring partners with organizations who join them in their mission of supporting livelihood initiatives, enhancing potential for all. Learn more about Vision Spring at Theorem has consistently partnered with VisionSpring to organize free events, such as eye check-ups, across multiple villages in the Mysuru, India region, impacting over 3,000 rural residents. We stand with VisionSpring in their mission to increase accessibility to quality eyewear and eye care.

            Covenant House

            Covenant House provides housing and supportive services to youth facing homelessness, helping young people transform their lives.

            For more than 5+ years, Theorem has supported Covenant House with corporate sponsorships, leading career-building workshops at their Newark, NJ shelter facility and participation in the organization’s fund raising Sleep Outs. Covenant House utilizes these Sleep Outs to raise funds and help shine a light on the injustice of youth homelessness, inspiring communities to step up and protect the vulnerable. We are proud to support Covenant House’s programs, which are designed to empower young people to overcome and rise above adversity, today and in the future. Learn more about Covenant House at

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