Trending At-Home Drink Appliance Brand
Custom Automation Implementation Results in Significant Sales Boost, Increased Customer Loyalty and Satisfaction for Trending At-Home Drink Appliance Brand
UK media and entertainment group develops market-leading digital ad exchange.
Global is home to the UK’s biggest and best-loved radio stations, including Heart, Capital, LBC, Capital XTRA, Classic FM, Smooth, Radio X and Gold. In addition to being responsible for entertaining more than 25 million people across the UK each week, Global stages over 150 live events each year attracting the biggest artists, personalities and performers on the planet.
Global wanted to assess the advertiser and agency demand for an automated programmatic audio offering. They needed assistance in defining the ad proposition and the optimum go-to-market sales strategy. The work needed to assess the company’s performance across key disciplines such as sales, ad format, use of technology, data, programmatic, mobile, video and creative content.
Our specialist media research and advisory team analyzed the programmatic audio ad market to establish the revenue opportunity, the optimum model and route to market. We then deployed a Theorem Operations team to support the delivery and rollout of Global’s programmatic product, Digital Ad Exchange (DAX), in market.
Custom Automation Implementation Results in Significant Sales Boost, Increased Customer Loyalty and Satisfaction for Trending At-Home Drink Appliance Brand
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Meto is a tech-based nonprofit intent on making access to quality higher education a reality for all students. We have a special focus on creating scholarships for low-income students.
In 2018, Meto was founded to connect African students with university opportunities. Along the way, we have learned that all students can benefit from our innovative model, wherein universities make the first move and invite good-fit students to apply. So, in 2023, we opened our platform to students across the globe.
website: https://meto-intl.org/
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