Our Story

Theorem has been delivering innovative solutions that transforms brand’s digital experiences since its founding in 2002

Always evolving to meet the needs of an ever-changing marketing landscape, Theorem has grown from a four-person startup to an industry-leading digital solutions provider with more than 1,000 employees across four continents.
 
At the heart of our success is our agility and ability to innovate, and our dedication to understanding business needs and marketing trends to deliver customized solutions.
 
Currently servicing more than 350 of today’s leading brands, businesses, and retailers, we continue to expand our agile offerings and deliver innovative, end-to-end digital marketing solutions to support sustainability and drive continuous growth.
Abstract science, circle global network connection in hands on night sky background / Blue tone concept

To humanize technology by delivering solutions that empower businesses to thrive and scale to new heights.

Who We Are

We aspire to deliver excellence in service by holding our company and employees to a core set of values that centralize around people, collaboration and service. These principles are the heart of our company culture and fuel our vision.

Adaptable
by being open to new ideas and flexible
to learning new things.
Accountable
by speaking up, welcoming feedback,
and taking responsibility.
Proactive
by identifying opportunities and
making things happen with urgency.
Client Centric
by always putting client success first.
Collaborative
by working working openly with others and
championing high performing teams and individuals.
Communicative
by being transparent teammates
and active listeners.
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We are passionate
about transformation.
We seek out change
to push the envelope with integrity and honesty.
We believe in being future ready
for our people and our clients.
We believe in our clients’ businesses
and value our client relationships.
We seek out sustainable solutions
through innovation, technology, and people.
We deliver excellence in service —
it’s the heart of our business.

Our Core Team

We believe in making a difference through innovation, technology, and people.
 
With decades of collective experience, across diverse industries, our leadership team brings together a unique blend of skills and values that drives Theorem’s continuous growth. By leveraging their expertise, we are able to develop agile solutions that deliver innovative digital disruption, staying ahead of the curve in a rapidly evolving market.
Jay Kulkarni

Jay Kulkarni
Founder & CEO

Jay Kulkarni founded Theorem, Inc., in 2002. Over the last 12 years, Kulkarni has been the driving force behind the company’s extraordinary expansion. Prior to founding Theorem, Jay was one of the earliest employees at DoubleClick, where he headed up product management for advertiser solutions and email platforms...

Chris Kehoe

Chris Kehoe
Chief Financial Officer

Chris leads Theorem’s finance functions with a strong background in financial systems, operational accounting, budgeting, business modeling and implementing process improvements in both finance and other key business areas. Prior to Theorem, Chris has held executive roles in digital advertising with Intent Media and...

Michele Bavitz

Michele Bavitz
Head of Account Management

As Head of Account Management at Theorem, Michele is focused on delivering effective digital media services across campaign management, automation, marketing cloud, data technology, and creative services to some of the biggest brands around the world. Utilizing her 20 years 
of experience...

Anand subramanian

Anand Subramanian
Vice President, India

Anand is an IT Services industry veteran with over 27 years of experience working with companies like Thomas Cook India, Tata Infotech Ltd (now Tata Consultancy Services), Wipro Technologies, and Tata Interactive Systems. Prior to joining Theorem, Anand managed India Delivery as a Chief Delivery Officer...

Reem Al Basri

Reem Al-Basri
Head of Marketing and Digital Media Strategy

Reem brings deep experience in media planning, client services, communication strategy and account leadership. Her strategic perspective earned her opportunities to work on global clients, become a member on a global content strategy board and lead prominent award-winning campaigns...

Mark Wilson

Mark Wilson
Director of Human Resources

Mark brings over 25 years of business improvement experience from his background in Quality Assurance Management to the people side of Theorem. During his career, Mark has held leadership roles in Logistics, Account Management, and Marketing across various industries internationally, including manufacturing, sports management, and non-profit cultural events.

Unnikrshnan Kurup

Unnikrshnan Kurup
Head of Consulting

Unni is a highly experienced digital and tech expert with over 20 years of experience. He has a strong background in defining strategic directions for digital transformation and innovation, focusing on customer experiences, digital functionality expansion, compliance practices, and competitive strategies.

Francisco Escobar

Francisco Escobar
Global Controller - Finance

Francisco is our Global Controller, responsible for finance-related tasks including accurate and comprehensive financial statements production. With a strong background in accounting, auditing, consolidation and FP&A, he brings a wealth of experience to his role.

Our Insights

Discover what’s trending and what’s ahead in the world of digital marketing.

Theorem Cares

Theorem is committed to strengthening the communities in which we do business and beyond. We embrace our corporate social responsibility to help empower our people and communities.

Covenant House
Covenant House provides housing and supportive services to youth facing homelessness, helping young people transform their lives.
Vision Spring
VisionSpring is making the wonder of clear vision possible for all by helping provide affordable and quality eyeglasses to those in need. For many, lack of access to affordable eyeglasses leads to loss of employment or less educational opportunities.
Grameen America
Grameen America is dedicated to helping entrepreneurial women who live in poverty build businesses to enable financial stability mobility.
Feeding America
Feeding America is the largest charity working to end hunger in the United States. By partnering with local food banks, food pantries and other community food programs, Feeding America looks to advance change across the country and ensure equitable access to nutritious food.
Diversity and Inclusion
Theorem actively aids in the ongoing fight against systemic racism and discrimination, realizing the importance of ongoing discussions surrounding diversity and inclusion.
Nikhil Badlani Foundation
The Mission of the Nikhil Badlani Foundation (the “Foundation”) is to enhance the lives of underserved children in West Orange, NJ and neighboring communities through music lessons, scholarships, and traffic safety education for all.

Ready To Empower Your Business?

We can help you future-ready your business with customized, innovative solutions designed to foster sustainable growth.

Jay Kulkarni

Jay Kulkarni

Founder & CEO

Jay Kulkarni founded Theorem, Inc., in 2002. Over the last 12 years, Kulkarni has been the driving force behind the company’s extraordinary expansion.  Prior to founding Theorem, Jay was one of the earliest employees at DoubleClick, where he headed up product management for advertiser solutions and email platforms. Having seen firsthand how rapidly the internet advertising sector was developing, he knew brands and businesses would have a deep need for tailored tech and operational services to support their growing digital marketing efforts.  That realization inspired him to start Theorem and continues to fuel his passion for researching cutting-edge technologies and innovations.  Leveraging his knowledge of the market and ongoing research, Jay has propelled the development and evolution of Theorems agile solutions, designed to bring value and sustainable growth to brands across a spectrum of industries. As a veteran in the online advertising space, Jay is published by several leading trade publications and is a participant in the digital marketing conference circuit.

Chris Kehoe

Chris Kehoe

Chief Financial Officer

Chris leads Theorem’s finance functions with a strong background in financial systems, operational accounting, budgeting, business modeling and implementing process improvements in both finance and other key business areas. Prior to Theorem, Chris has held executive roles in digital advertising with Intent Media and the fitness industry with Equinox.   In addition, he was the founding partner of Praxisphere, a consulting & advisory firm providing transactional support services.

Michele Bavitz

Michele Bavitz

Head of Account Management

As Head of Account Management at Theorem, Michele is focused on delivering effective digital media services across campaign management, automation, marketing cloud, data technology, and creative services to some of the biggest brands around the world.  Utilizing her 20 years of experience working at agencies and leading in-house marketing teams, Michele understands the complex needs of in-house marketing and operations teams. Working across many industries including publishing, entertainment, CPG and non-profit organizations with a portfolio that includes brands like Pandora, LinkedIn, Pepsi, Disney, Marvel, Random House and Scholastic, Michele brings a deep knowledge of identifying pain points and developing solutions to help driver performance, efficiency and revenue for her clients. 

Anand subramanian

Anand Subramanian

Vice President – India

Anand is an IT Services industry veteran with over 27 years of experience working with companies like Thomas Cook India, Tata Infotech Ltd (now Tata Consultancy Services), Wipro Technologies, and Tata Interactive Systems. Prior to joining Theorem, Anand managed India Delivery as a Chief Delivery Officer for Ness Technologies India PVT Ltd.  Starting his career as a Software Engineer and eventually pivoting into Delivery Management roles, Anand has been involved in various strategic initiatives including Innovation activities throughout his professional tenure.  Anand has managed customers successfully for long tenures, managing and growing a variety of customer types including large Fortune 500 companies.  He is passionate about utilizing technology to solve customer pain points and he believes that value-addition is one of the key tenets in any customer engagement.  

Reem Al Basri

Reem Al-Basri

Head of Marketing and Digital Media Strategy

Reem brings deep experience in media planning,  client services, communication strategy and account leadership. Her strategic perspective earned her opportunities to work on global clients, become a member on a global content strategy board and lead prominent award-winning campaigns. 
During her career, she has established a strong reputation and affinity to driving strategic brand integrations, delivering data-driven omnichannel strategies and content solutions while keeping client at the heart of all marketing efforts. 
She worked at Publicis Group for 11 years heading Integrations, Content Strategy and development in addition to Social and Influencer Marketing across the group agencies which includes Zenith, Leo Burnett, Publicis Media agencies and Saatchi & Saatchi. She worked on some of the most reputed brands such as: General Motors, Samsung, Spotify, P&G, BMW Group, Mondelez, Nestle, Puig, Essity, Kering, and Swarovski to name a few.
Mark Wilson

Mark Wilson

Director of Human Resources

Mark brings over 25 years of business improvement experience from his background in Quality Assurance Management to the people side of Theorem. During his career, Mark has held leadership roles in Logistics, Account Management, and Marketing across various industries internationally, including manufacturing, sports management, and non-profit cultural events. As a true people champion, he took the sum of his unique experiences and pivoted to Human Resource roles where he has spent the past 15 years integrating continuous improvement practices with HR functions such as talent development, recruitment, and employee engagement.  His extensive professional career has allowed him to work with clients and partners such as IBM, DELL, AT&T, and McDonalds, and he has achieved accolades through business recognition initiatives with SHELL, IBM, and Michelin.  Mark is dedicated to integrating new improvement strategies in HR at Theorem to develop human talent that will meet the demands of tomorrow’s technology.

Unnikrshnan Kurup

Unnikrshnan Kurup

Head of Consulting

Unni is a highly experienced digital and tech expert with over 20 years of experience. He has a strong background in defining strategic directions for digital transformation and innovation, focusing on customer experiences, digital functionality expansion, compliance practices, and competitive strategies. Unni has successfully led teams in redesigning customer journeys and digital touchpoints across various industries such as retail, media, entertainment, CPG, automotive, pharmaceutical, banking, financial, and airlines. He has developed programs for digital transformation, customer experience, digital marketing, eCare, CRM, and more. Unni has a proven track record of creating digital verticals, implementing agile ways of working, and achieving long-term revenue growth. He prioritizes building strong client relationships and delivering creative solutions that align with their goals. Outside of work, Unni enjoys spending time with his family, reading, listening to music, watching football, and scuba diving.

Francisco Escobar

Francisco Escobar

Global Controller - Finance

Francisco is our Global Controller, responsible for finance-related tasks including accurate and comprehensive financial statements production. With a strong background in accounting, auditing, consolidation and FP&A, he brings a wealth of experience to his role. Skilled in implementing and enhancing controls, his innovative approach led him to introduce analytics and data visualization reporting using Tableau.

Prior to joining Theorem, he worked for renowned pharmaceutical companies such as Pfizer, where he played a pivotal role in establishing Global Finance Shared Service Centers during Zoetis’ transition to an independent public company. Francisco’s expertise extends to end-to-end processes within the realms of record-to-report (R2R), procure-to-pay (P2P) and order-to-cash (O2C).

Besides his technical proficiency, he embodies Theorem’s client-centric and collaborative culture, excelling as a collaborative manager who drives positive change and consistently achieves results.

            Nikhil Badlani Foundation

            The Mission of the Nikhil Badlani Foundation (the “Foundation”) is to enhance the lives of underserved children in West Orange, NJ and neighboring communities through music lessons, scholarships, and traffic safety education for all.

            Since the Foundation was established in 2011, Theorem has consistently been an annual sponsor of and team participant in the STOP for Nikhil 5K Run/3K Walk. This event intends to raise traffic safety awareness and to serve as a way to remembervbgfc ≈ and honor those who have been killed or seriously injured in traffic accidents. We recognize the importance of raising awareness and road safety amongst teenagers and parents alike, especially in the local communities of our Chatham, New Jersey office. Learn more about the Nikhil Badlani Foundation at nikhilbadlanifoundation.org

            Diversity and Inclusion

            Theorem actively aids in the ongoing fight against systemic racism and discrimination, realizing the importance of ongoing discussions surrounding diversity and inclusion.

            By contributing to organizations such as Black Girls Code and the Anti-Racism fund, we aim to be a fundamental supporter of diversity in the workplace and beyond. These organizations specifically speak to Theorem’s role as a leading voice in the technology innovation space and we avidly support their missions. The vision of Black Girls Code is to empower girls of color, ages 7-17 to become innovators in STEM fields and encourages them to be the builders of their own futures. The Anti-Racism Fund serves as a response to the inequities experienced by the African-American community. It provides monetary support to a dynamic portfolio of curated organizations as a way to inject and enable social change.

            Feeding America

            Feeding America is the largest charity working to end hunger in the United States. By partnering with local food banks, food pantries and other community food programs, Feeding America looks to advance change across the country and ensure equitable access to nutritious food.

            As a long-standing contributor and sponsor of Feeding America, we deeply believe in their vision of an America without hunger. The need for and importance of organizations like Feeding America has has become more and more prevalent as communities face more hardships as a result of the pandemic and the current economy. Theorem is dedicated to its continued contributions to Feeding America to do our part to empower and strengthen our communities. Learn more about Feeding America at www.feedingamerica.org

            Grameen America

            Grameen America is dedicated to helping entrepreneurial women who live in poverty build businesses to enable financial stability mobility.

            Since their founding in the United States in 2008, Theorem has supported Grameen America’s mission, which seeks to build upon the legacy of Presidential Medal of Freedom, Congressional Gold Medal and Nobel Peace Prize winner Muhammad Yunus. Through financial contributions and event participation, Theorem has contributed to Grameen America’s cause. As an immigrant entrepreneur himself, our CEO Jay Kulkarni is especially eager to support the organization’s mission of aiding underserved communities. Learn more about Grameen America at www.grameenamerica.org

            Vision Spring

            VisionSpring is making the wonder of clear vision possible for all by helping provide affordable and quality eyeglasses to those in need. For many, lack of access to affordable eyeglasses leads to loss of employment or less educational opportunities.

            VisionSpring partners with organizations who join them in their mission of supporting livelihood initiatives, enhancing potential for all. Learn more about Vision Spring at https://visionspring.org Theorem has consistently partnered with VisionSpring to organize free events, such as eye check-ups, across multiple villages in the Mysuru, India region, impacting over 3,000 rural residents. We stand with VisionSpring in their mission to increase accessibility to quality eyewear and eye care.

            Covenant House

            Covenant House provides housing and supportive services to youth facing homelessness, helping young people transform their lives.

            For more than 5+ years, Theorem has supported Covenant House with corporate sponsorships, leading career-building workshops at their Newark, NJ shelter facility and participation in the organization’s fund raising Sleep Outs. Covenant House utilizes these Sleep Outs to raise funds and help shine a light on the injustice of youth homelessness, inspiring communities to step up and protect the vulnerable. We are proud to support Covenant House’s programs, which are designed to empower young people to overcome and rise above adversity, today and in the future. Learn more about Covenant House at www.covenanthouse.org

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