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Our Latest News

Check out our latest news and announcements — from innovative new solutions and exciting award wins to new hires and corporate social responsibility initiatives. 

Theorem Launches Upward To Automate Ad Operations

System enables media companies to speed up orders, eliminate make-goods and automate manual process. Ad-tech company Theorem said it launched Upward, a new system for automating media company advertising operations. Theorem enables companies to speed up order cycles, eliminate make-goods and automate manual processes, which enables staff members to spend more time on creative production, […]

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Theorem Launches Upward

Theorem, a digital marketing solutions provider, today launched Upward, which transforms ad operations by making common pain points, including make-goods, obsolete. Upward enables organizations to scale ad operations workflows via tailored automation. It is a customizable white-glove solution that enhances the ad operation process by doing the following: Upward enables automation of advertising operations across […]

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How Automation Drives Revenue: Optimizing Ad Operations for Bottom Line Impact

By Jay Kulkarni, CEO, Theorem There have been many conversations around automation and the benefits it brings to organizations. Most people know that automation speeds up manual processes and yet the element of the unknown has left many businesses unsure or unable to take the plunge. This is unsurprising given the myriad of tools available […]

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Watch Us

Explore a wealth of tips and tricks from our team of skilled professionals with broad industry experience, specializing in digital marketing solutions.
Theories Episode 005
How to Solve Common Customer Engagement Challenges
How can marketing teams create deeply immersive customer experiences with their brand in the Metaverse? Watch for some insights.
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Theories Episode 004
What the Metaverse Means for the Future of Marketing
How can marketing teams create deeply immersive customer experiences with their brand in the Metaverse? Watch for some insights.
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Theories Episode 003
Order to Cash Automation
In markets that rely heavily on order-to-cash workflows for recognized revenue, the answer is simple: Optimize your O2C workflows with automation to eliminate error margins, reduce delays in revenue recognition, increase bandwidth and ensure scalability.
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Theories Episode 002
Best Practices: Dynamic Creative Optimization (DCO)
What is Dynamic Creative Optimization and how can it help marketers deliver greater personalization in their brand messaging? Here’s our Theorem Theory.
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Theories Episode 001
Coax Customers Back Into Abandoned Carts
How might we coax customers back into their abandoned carts? Here’s our Theorem Theory.💡 Check out our blog post for deeper insights and watch on Youtube.
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Resource Library

Gain access to invaluable, downloadable resources from our diverse team of experts, spanning across a variety of trending industry topics, learnings and best practices. 

6 Steps for Building a Loyalty Program to Engage and Retain the Modern Consumer

Crafting impactful loyalty initiatives for your Retail/DTC brand
When done right, your loyalty program can serve as the very core of your brand’s customer retention strategy.
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The Technical Side of Automation

How to Leverage Leadership to Successfully Implement Automation
Learn how to build strong internal teams to spearhead your businesses’ automation implementation.
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Automating Your Workflow: A Complete Checklist

Pioneering the Future of Order-to-Cash Automation for Media Brands
Struggling to implement automation? Our checklist highlights some challenges media and publishing companies often face and offers actionable tips on how to get back on track.
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A Guide to Successfully Revamping & Relaunching Your Brand

How to successfully revamp your brand
Packed with tried-and-true templates and checklists, this guide equips your team with the collaborative and strategic resources you need to evolve your brand.
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Advertising Trends for 2022 and Beyond

How Publishers, Media Brands and Streaming Companies can Future-Proof Their Business
Download this guide to discover the three core elements advertisers must focus on to future-proof their business through automation and technology in an ever evolving, competitive modern market.
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4 Effective Ways Retailers Can Appeal to the Endemic Consumer

Capturing The Attention Of The Endemic Retail Consumer
To break through the noise of today’s saturated retail landscape, marketers must pivot their strategies to accommodate evolving consumer behaviors.
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Our Work

Discover how practical our diversely skilled global team has blended digital knowledge and innovative solutions to enable long-term success for some of the world‘s most renowned brands.

Media Ops & Management

Pandora

Music streaming service increases revenues and enhances customer services with strategic media operations partnership.

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Marketing Cloud & Email

Tory Burch

Our cross-functional expert team created a customized marketing engine to help create and deliver personalized content.

Read the case study

Automation & Advanced Analytics

Advance Local

Major digital media company seamlessly aggregates data from more than 45 different platforms through automation.

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Our Blogs

Discover our perspectives on the hottest topics facing businesses today  — from marketing and all things digital, to technology and automation, and everything in between. 

March 6, 2023
The Importance of Unified Data in Driving Cross-Team Results 
Unifying data is a great way to organize the abundance of data that most organizations today are collecting. Instead of having your data segmented and scattered throughout your business, use unified data for greater success.
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March 1, 2023
The Importance of Creativity & Building Brand Identity to Support Long Term Business Growth 
Having a creative brand identity that is ever-adaptable for customers needs will help ensure your business can see long-term success.
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February 15, 2023
4 Challenges Facing Agencies Today & How to Solve Them
There are new challenges facing agencies each year. Utilizing the insights in this article can help you find success in 2023, despite these challenges.
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February 8, 2023
8 Ways to Convert E-Commerce Window Shoppers Into Customers
Sometimes all a window shopper needs is a gentle nudge. Having strategies in place to convert window shoppers will boost your sales and lead to more loyal customers.
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February 3, 2023
3 Ways Brands Can Save Time & Maximize Resources With Retail Automation
From customer service requests to back-office tasks and inventory management, retail automation can help streamline your operations and save you money.
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January 31, 2023
How B2B Marketing Will Transform in 2023 - 5 Predictions
B2B marketing is continuing to evolve in 2023. New circumstances mean marketing strategies will have to change accordingly. Marketers should consider emerging trends and adapt to them for success this year.
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January 26, 2023
4 Social Commerce Trends to Look Out for This Year 
Keep in mind that the only constant in today’s social commerce landscape is change and growth. To succeed, social media teams must remain vigilant and agile.
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January 13, 2023
The Future of Retail and D2C Content Marketing: Leveraging AR and 3D Modeling for Customer Engagement
Augmented reality (AR) and 3-dimensional (3D) modeling are evolving tools that can help reinvent marketing. Its capabilities are currently being tested, but the market anticipates that it will become a key feature in marketing campaigns. Continue reading to learn about how augmented reality and 3D modeling in marketing can be used to boost customer engagement.
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January 11, 2023
6 Best Practices for Mobile Marketing in 2023
Mobile marketing is taking center stage. With over half of technology users utilizing their smart phones to open emails and search online, making your digital marketing mobile-friendly is the key to success.
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December 19, 2022
Best Practices for Website UX in 2023
Fostering a positive user experience for website visitors is essential to the long-term success of your brand.
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December 12, 2022
The Future of Video Advertising and Marketing 
Video has quickly overtaken the internet and every social platform available, giving marketers the opportunity to take their customer engagement strategies to the next level.
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December 2, 2022
Revisiting Kinetic Emails in the Endemic Era Marketing Landscape
​​Modern consumers crave ease and relevant information via personalization, and marketers are looking to deliver just that via kinetic emails.
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      Meto

      Meto

      Meto is a tech-based nonprofit intent on making access to quality higher education a reality for all students. We have a special focus on creating scholarships for low-income students.


      In 2018, Meto was founded to connect African students with university opportunities. Along the way, we have learned that all students can benefit from our innovative model, wherein universities make the first move and invite good-fit students to apply. So, in 2023, we opened our platform to students across the globe.

      website: https://meto-intl.org/

                Nikhil Badlani Foundation

                The Mission of the Nikhil Badlani Foundation (the “Foundation”) is to enhance the lives of underserved children in West Orange, NJ and neighboring communities through music lessons, scholarships, and traffic safety education for all.

                Since the Foundation was established in 2011, Theorem has consistently been an annual sponsor of and team participant in the STOP for Nikhil 5K Run/3K Walk. This event intends to raise traffic safety awareness and to serve as a way to remembervbgfc ≈ and honor those who have been killed or seriously injured in traffic accidents. We recognize the importance of raising awareness and road safety amongst teenagers and parents alike, especially in the local communities of our Chatham, New Jersey office. Learn more about the Nikhil Badlani Foundation at nikhilbadlanifoundation.org

                Diversity and Inclusion

                Theorem actively aids in the ongoing fight against systemic racism and discrimination, realizing the importance of ongoing discussions surrounding diversity and inclusion.

                By contributing to organizations such as Black Girls Code and the Anti-Racism fund, we aim to be a fundamental supporter of diversity in the workplace and beyond. These organizations specifically speak to Theorem’s role as a leading voice in the technology innovation space and we avidly support their missions. The vision of Black Girls Code is to empower girls of color, ages 7-17 to become innovators in STEM fields and encourages them to be the builders of their own futures. The Anti-Racism Fund serves as a response to the inequities experienced by the African-American community. It provides monetary support to a dynamic portfolio of curated organizations as a way to inject and enable social change.

                Feeding America

                Feeding America is the largest charity working to end hunger in the United States. By partnering with local food banks, food pantries and other community food programs, Feeding America looks to advance change across the country and ensure equitable access to nutritious food.

                As a long-standing contributor and sponsor of Feeding America, we deeply believe in their vision of an America without hunger. The need for and importance of organizations like Feeding America has has become more and more prevalent as communities face more hardships as a result of the pandemic and the current economy. Theorem is dedicated to its continued contributions to Feeding America to do our part to empower and strengthen our communities. Learn more about Feeding America at www.feedingamerica.org

                Grameen America

                Grameen America is dedicated to helping entrepreneurial women who live in poverty build businesses to enable financial stability mobility.

                Since their founding in the United States in 2008, Theorem has supported Grameen America’s mission, which seeks to build upon the legacy of Presidential Medal of Freedom, Congressional Gold Medal and Nobel Peace Prize winner Muhammad Yunus. Through financial contributions and event participation, Theorem has contributed to Grameen America’s cause. As an immigrant entrepreneur himself, our CEO Jay Kulkarni is especially eager to support the organization’s mission of aiding underserved communities. Learn more about Grameen America at www.grameenamerica.org

                Vision Spring

                VisionSpring is making the wonder of clear vision possible for all by helping provide affordable and quality eyeglasses to those in need. For many, lack of access to affordable eyeglasses leads to loss of employment or less educational opportunities.

                VisionSpring partners with organizations who join them in their mission of supporting livelihood initiatives, enhancing potential for all. Learn more about Vision Spring at https://visionspring.org Theorem has consistently partnered with VisionSpring to organize free events, such as eye check-ups, across multiple villages in the Mysuru, India region, impacting over 3,000 rural residents. We stand with VisionSpring in their mission to increase accessibility to quality eyewear and eye care.

                Covenant House

                Covenant House provides housing and supportive services to youth facing homelessness, helping young people transform their lives.

                For more than 5+ years, Theorem has supported Covenant House with corporate sponsorships, leading career-building workshops at their Newark, NJ shelter facility and participation in the organization’s fund raising Sleep Outs. Covenant House utilizes these Sleep Outs to raise funds and help shine a light on the injustice of youth homelessness, inspiring communities to step up and protect the vulnerable. We are proud to support Covenant House’s programs, which are designed to empower young people to overcome and rise above adversity, today and in the future. Learn more about Covenant House at www.covenanthouse.org

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