Insights - Theorem Digital

Our Insights

Explore our blogs, news, videos, eBooks, playbooks, guides and case studies.

Tap into the collective knowledge of our team, featuring skilled professionals from a diverse range of industries and topics, all focused on digital marketing solutions.

Our Latest News

Check out our latest news and announcements — from innovative new solutions and exciting award wins to new hires and corporate social responsibility initiatives.

Marketers rank their top 11 uses for automation: report generation, data monitoring and quality control top list

July 27, 2023

Experts within the ad industry believe that automation may not only lead to increased profitability but could also be the key to solving typical ad ops pain-points like inefficient processes and human error. Research from full service flexible digital marketing and tech solutions provider, Theorem Inc, has uncovered that 87% of ad operations and sales […]

87% of ad professionals believe automation can improve profitability

July 21, 2023

Theorem has conducted research exploring the experience and sentiment ad operations and sales professionals have with the automation process, as well as the impact automation has on business imperatives for media companies in categories such as streaming, audio, retail media and publishing. The research – conducted in partnership with global insights and strategy agency Hypothesis […]

Automation Shows Profitability

July 19, 2023

Google has been touting automation in advertising for years. Marketers initially rejected the idea of less control over campaigns, leaving the processes up to technology. Somehow all that has changed. Research released Wednesday from Theorem, conducted in partnership with global insights and strategy agency Hypothesis Group, analyzes the time savings that automation offers, and cites […]

Watch Us

Explore a wealth of tips and tricks from our team of skilled professionals with broad industry experience, specializing in digital marketing solutions.

Theories Episode 005

How to Solve Common Customer Engagement Challenges

How can marketing teams create deeply immersive customer experiences with their brand in the Metaverse? Watch for some insights.

Theories Episode 004

What the Metaverse Means for the Future of Marketing

How can marketing teams create deeply immersive customer experiences with their brand in the Metaverse? Watch for some insights.

Theories Episode 003

Order to Cash Automation

In markets that rely heavily on order-to-cash workflows for recognized revenue, the answer is simple: Optimize your O2C workflows with automation to eliminate error margins, reduce delays in revenue recognition, increase bandwidth and ensure scalability.

Theories Episode 002

Best Practices: Dynamic Creative Optimization (DCO)

What is Dynamic Creative Optimization and how can it help marketers deliver greater personalization in their brand messaging? Here’s our Theorem Theory.

Theories Episode 001

Coax Customers Back Into Abandoned Carts

How might we coax customers back into their abandoned carts? Here’s our Theorem Theory.💡 Check out our blog post for deeper insights and watch on Youtube.

Resource Library

Gain access to invaluable, downloadable resources from our diverse team of experts, spanning across a variety of trending industry topics, learnings and best practices.

6 Steps for Building a Loyalty Program to Engage and Retain the Modern Consumer

Crafting impactful loyalty initiatives for your Retail/DTC brand

When done right, your loyalty program can serve as the very core of your brand’s customer retention strategy.

The Technical Side of Automation

How to Leverage Leadership to Successfully Implement Automation

Learn how to build strong internal teams to spearhead your businesses’ automation implementation.

Automating Your Workflow: A Complete Checklist

Pioneering the Future of Order-to-Cash Automation for Media Brands

Struggling to implement automation? Our checklist highlights some challenges media and publishing companies often face and offers actionable tips on how to get back on track.

A Guide to Successfully Revamping & Relaunching Your Brand

How to successfully revamp your brand

Packed with tried-and-true templates and checklists, this guide equips your team with the collaborative and strategic resources you need to evolve your brand.

Advertising Trends for 2022 and Beyond

How Publishers, Media Brands and Streaming Companies can Future-Proof Their Business

Download this guide to discover the three core elements advertisers must focus on to future-proof their business through automation and technology in an ever evolving, competitive modern market.

4 Effective Ways Retailers Can Appeal to the Endemic Consumer

Capturing The Attention Of The Endemic Retail Consumer

To break through the noise of today’s saturated retail landscape, marketers must pivot their strategies to accommodate evolving consumer behaviors.

Our Work

Discover how practical our diversely skilled global team has blended digital knowledge and innovative solutions to enable long-term success for some of the world‘s most renowned brands.

Media Ops & Management

Pandora

Music streaming service increases revenues and enhances customer services with strategic media operations partnership

Marketing Cloud & Email

Tory Burch

Our cross-functional expert team created a customized marketing engine for Tory Burch

to help create and deliver personalized email content.

Automation & Advanced Analytics

Advance Local

Major digital media company seamlessly aggregates data from more than 45 different platforms through automation.

Our Blogs

Discover our perspectives on the hottest topics facing businesses today — from marketing and all things digital, to technology and automation, and everything in between.

March 6, 2023

The Importance of Unified Data in Driving Cross-Team Results

Unifying data is a great way to organize the abundance of data that most organizations today are collecting. Instead of having your data segmented and scattered throughout your business, use unified data for greater success.

March 1, 2023

The Importance of Creativity & Building Brand Identity to Support Long Term Business Growth

Having a creative brand identity that is ever-adaptable for customers needs will help ensure your business can see long-term success.

February 15, 2023

4 Challenges Facing Agencies Today & How to Solve Them

There are new challenges facing agencies each year. Utilizing the insights in this article can help you find success in 2023, despite these challenges.

February 8, 2023

8 Ways to Convert E-Commerce Window Shoppers Into Customers

Sometimes all a window shopper needs is a gentle nudge. Having strategies in place to convert window shoppers will boost your sales and lead to more loyal customers.

February 3, 2023

3 Ways Brands Can Save Time & Maximize Resources With Retail Automation

From customer service requests to back-office tasks and inventory management, retail automation can help streamline your operations and save you money.

January 31, 2023

How B2B Marketing Will Transform in 2023 - 5 Predictions

B2B marketing is continuing to evolve in 2023. New circumstances mean marketing strategies will have to change accordingly. Marketers should consider emerging trends and adapt to them for success this year.

January 26, 2023

4 Social Commerce Trends to Look Out for This Year

Keep in mind that the only constant in today’s social commerce landscape is change and growth. To succeed, social media teams must remain vigilant and agile.

January 13, 2023

The Future of Retail and D2C Content Marketing: Leveraging AR and 3D Modeling for Customer Engagement

Augmented reality (AR) and 3-dimensional (3D) modeling are evolving tools that can help reinvent marketing. Its capabilities are currently being tested, but the market anticipates that it will become a key feature in marketing campaigns. Continue reading to learn about how augmented reality and 3D modeling in marketing can be used to boost customer engagement.

January 11, 2023

6 Best Practices for Mobile Marketing in 2023

Mobile marketing is taking center stage. With over half of technology users utilizing their smart phones to open emails and search online, making your digital marketing mobile-friendly is the key to success.

December 19, 2022

Best Practices for Website UX in 2023

Fostering a positive user experience for website visitors is essential to the long-term success of your brand.

December 12, 2022

The Future of Video Advertising and Marketing

Video has quickly overtaken the internet and every social platform available, giving marketers the opportunity to take their customer engagement strategies to the next level.

December 2, 2022

Revisiting Kinetic Emails in the Endemic Era Marketing Landscape

Modern consumers crave ease and relevant information via personalization, and marketers are looking to deliver just that via kinetic emails.

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