Theorem Launches Upward To Automate Ad Operations

System enables media companies to speed up orders, eliminate make-goods and automate manual process.

Ad-tech company Theorem said it launched Upward, a new system for automating media company advertising operations.

Theorem enables companies to speed up order cycles, eliminate make-goods and automate manual processes, which enables staff members to spend more time on creative production, business development and strategic thinking, the company said.

Theorem already works with media companies including NBC, Condé Nast, The New York Times Co. and Advance.

“Our mission is to revolutionize ad operations and promote the role of automation in increasing business profitability,” Theorem founder and CEO Jay Kulkarni said.

“Our role as a strategic partner to media companies is to drive change and enhance efficiencies across their organizations,” Kulkarni said. “Outside of revenue growth, the impact Upward and automation is having on teams is exciting. AdOps professionals are inspired by the opportunities to grow their careers in new ways. Teams now can focus on proactivity, building stronger relationships, client growth and satisfaction, team empowerment, as well as greater productivity and cost efficiencies.”

Upward is ISO-certified and adheres to the top data privacy and security practices.

“Nine Digital has been working with Theorem for a decade, and it’s their team’s expertise and innovation that have driven our longstanding partnership,” Goran Tatomirovic, digital operations and partnership lead at Nine Digital, said. “Theorem’s approach to the challenges presented by the current ad ops process has been highly effective, and the codification of these processes with Upward has high potential of having far-reaching impacts on the media industry. We are excited to continue to collaborate with Theorem and implement Upward as a solution across our client base.”

In releasing Upward, Theorem said it was supported by the results of a recent research report it commissioned from Hypothesis Group.

The study found that four out of five respondents have a positive view of automation and 90% said they were open to their roles evolving as a result of automation. Automation can make operations more profitable, 87% of respondents said, while 83% said automation would make their teams more productive.

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              Since the Foundation was established in 2011, Theorem has consistently been an annual sponsor of and team participant in the STOP for Nikhil 5K Run/3K Walk. This event intends to raise traffic safety awareness and to serve as a way to remembervbgfc ≈ and honor those who have been killed or seriously injured in traffic accidents. We recognize the importance of raising awareness and road safety amongst teenagers and parents alike, especially in the local communities of our Chatham, New Jersey office. Learn more about the Nikhil Badlani Foundation at nikhilbadlanifoundation.org

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              As a long-standing contributor and sponsor of Feeding America, we deeply believe in their vision of an America without hunger. The need for and importance of organizations like Feeding America has has become more and more prevalent as communities face more hardships as a result of the pandemic and the current economy. Theorem is dedicated to its continued contributions to Feeding America to do our part to empower and strengthen our communities. Learn more about Feeding America at www.feedingamerica.org

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