Theorem Launches Upward To Automate Ad Operations

System enables media companies to speed up orders, eliminate make-goods and automate manual process.

Ad-tech company Theorem said it launched Upward, a new system for automating media company advertising operations.

Theorem enables companies to speed up order cycles, eliminate make-goods and automate manual processes, which enables staff members to spend more time on creative production, business development and strategic thinking, the company said.

Theorem already works with media companies including NBC, Condé Nast, The New York Times Co. and Advance.

“Our mission is to revolutionize ad operations and promote the role of automation in increasing business profitability,” Theorem founder and CEO Jay Kulkarni said.

“Our role as a strategic partner to media companies is to drive change and enhance efficiencies across their organizations,” Kulkarni said. “Outside of revenue growth, the impact Upward and automation is having on teams is exciting. AdOps professionals are inspired by the opportunities to grow their careers in new ways. Teams now can focus on proactivity, building stronger relationships, client growth and satisfaction, team empowerment, as well as greater productivity and cost efficiencies.”

Upward is ISO-certified and adheres to the top data privacy and security practices.

“Nine Digital has been working with Theorem for a decade, and it’s their team’s expertise and innovation that have driven our longstanding partnership,” Goran Tatomirovic, digital operations and partnership lead at Nine Digital, said. “Theorem’s approach to the challenges presented by the current ad ops process has been highly effective, and the codification of these processes with Upward has high potential of having far-reaching impacts on the media industry. We are excited to continue to collaborate with Theorem and implement Upward as a solution across our client base.”

In releasing Upward, Theorem said it was supported by the results of a recent research report it commissioned from Hypothesis Group.

The study found that four out of five respondents have a positive view of automation and 90% said they were open to their roles evolving as a result of automation. Automation can make operations more profitable, 87% of respondents said, while 83% said automation would make their teams more productive.

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Theorem Launches Upward

Theorem, a digital marketing solutions provider, today launched Upward, which transforms ad operations by making common pain points, including make-goods, obsolete. Upward enables organizations to

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        Meto

        Meto

        Meto is a tech-based nonprofit intent on making access to quality higher education a reality for all students. We have a special focus on creating scholarships for low-income students.


        In 2018, Meto was founded to connect African students with university opportunities. Along the way, we have learned that all students can benefit from our innovative model, wherein universities make the first move and invite good-fit students to apply. So, in 2023, we opened our platform to students across the globe.

        website: https://meto-intl.org/

                  Nikhil Badlani Foundation

                  The Mission of the Nikhil Badlani Foundation (the “Foundation”) is to enhance the lives of underserved children in West Orange, NJ and neighboring communities through music lessons, scholarships, and traffic safety education for all.

                  Since the Foundation was established in 2011, Theorem has consistently been an annual sponsor of and team participant in the STOP for Nikhil 5K Run/3K Walk. This event intends to raise traffic safety awareness and to serve as a way to remembervbgfc ≈ and honor those who have been killed or seriously injured in traffic accidents. We recognize the importance of raising awareness and road safety amongst teenagers and parents alike, especially in the local communities of our Chatham, New Jersey office. Learn more about the Nikhil Badlani Foundation at nikhilbadlanifoundation.org

                  Diversity and Inclusion

                  Theorem actively aids in the ongoing fight against systemic racism and discrimination, realizing the importance of ongoing discussions surrounding diversity and inclusion.

                  By contributing to organizations such as Black Girls Code and the Anti-Racism fund, we aim to be a fundamental supporter of diversity in the workplace and beyond. These organizations specifically speak to Theorem’s role as a leading voice in the technology innovation space and we avidly support their missions. The vision of Black Girls Code is to empower girls of color, ages 7-17 to become innovators in STEM fields and encourages them to be the builders of their own futures. The Anti-Racism Fund serves as a response to the inequities experienced by the African-American community. It provides monetary support to a dynamic portfolio of curated organizations as a way to inject and enable social change.

                  Feeding America

                  Feeding America is the largest charity working to end hunger in the United States. By partnering with local food banks, food pantries and other community food programs, Feeding America looks to advance change across the country and ensure equitable access to nutritious food.

                  As a long-standing contributor and sponsor of Feeding America, we deeply believe in their vision of an America without hunger. The need for and importance of organizations like Feeding America has has become more and more prevalent as communities face more hardships as a result of the pandemic and the current economy. Theorem is dedicated to its continued contributions to Feeding America to do our part to empower and strengthen our communities. Learn more about Feeding America at www.feedingamerica.org

                  Grameen America

                  Grameen America is dedicated to helping entrepreneurial women who live in poverty build businesses to enable financial stability mobility.

                  Since their founding in the United States in 2008, Theorem has supported Grameen America’s mission, which seeks to build upon the legacy of Presidential Medal of Freedom, Congressional Gold Medal and Nobel Peace Prize winner Muhammad Yunus. Through financial contributions and event participation, Theorem has contributed to Grameen America’s cause. As an immigrant entrepreneur himself, our CEO Jay Kulkarni is especially eager to support the organization’s mission of aiding underserved communities. Learn more about Grameen America at www.grameenamerica.org

                  Vision Spring

                  VisionSpring is making the wonder of clear vision possible for all by helping provide affordable and quality eyeglasses to those in need. For many, lack of access to affordable eyeglasses leads to loss of employment or less educational opportunities.

                  VisionSpring partners with organizations who join them in their mission of supporting livelihood initiatives, enhancing potential for all. Learn more about Vision Spring at https://visionspring.org Theorem has consistently partnered with VisionSpring to organize free events, such as eye check-ups, across multiple villages in the Mysuru, India region, impacting over 3,000 rural residents. We stand with VisionSpring in their mission to increase accessibility to quality eyewear and eye care.

                  Covenant House

                  Covenant House provides housing and supportive services to youth facing homelessness, helping young people transform their lives.

                  For more than 5+ years, Theorem has supported Covenant House with corporate sponsorships, leading career-building workshops at their Newark, NJ shelter facility and participation in the organization’s fund raising Sleep Outs. Covenant House utilizes these Sleep Outs to raise funds and help shine a light on the injustice of youth homelessness, inspiring communities to step up and protect the vulnerable. We are proud to support Covenant House’s programs, which are designed to empower young people to overcome and rise above adversity, today and in the future. Learn more about Covenant House at www.covenanthouse.org

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