8 Ways to Convert E-Commerce Window Shoppers Into Customers

Window shopper is a term that was created to describe consumers who would look into a storefront but decide to walk past without entering and making a purchase. While it was originally invented as a term for brick-and-mortar shoppers, window shoppers also exist in the digital world. Abandoned carts, which could be considered the digital equivalent to brick-and-mortar window shoppers, are when a website visitor adds items to their cart but leaves the page without completing their purchase. Abandoned carts are responsible for billions of lost revenue each year, so it’s in a brand’s best interest to minimize the amount of them. 
Let’s explore eight stellar strategies to help you convert those stubborn digital window shoppers into customers.

1. Dig Into Your Data

The first step in converting window shoppers into customers is understanding why a customer decided to abandon their cart and not complete the sales funnel

Using consumer data collected through surveys, reviews, and ratings as well as tracking and analyzing where in the buying journey a consumer decided to step back from purchasing is an excellent way to determine what your business needs to do to gain and retain customers. To further understand your customer’s journey, review email metrics such as open rates and click-through rates or other behavioral metrics, like clicks on an ad or website pages.

2. Providing Good Customer Service Isn’t Enough

Did you know that 75 percent of customers say they will pay more to do business with a company that provides a good customer experience? Most big brands today have an excellent customer service model, but that isn’t enough to stand out from competitors.

Here’s some tips to create a seamless customer experience:

  • Investing in AI-driven chatbots to provide customers with ‘right now‘ answers to keep their shopping experience on track to purchase
  • Implementing mobile-friendly websites and apps to make it visually appealing and full-functioning
  • Improving checkout flow to create a seamless shopping experience and prevent a customer from becoming only a window shopper
  • Creating custom content on a multitude of platforms including website, Google Ads, social media, and email
  • Ensuring links and buttons work on websites and in emails

Having a top notch customer experience across a variety of platforms seems like a challenge until you break it down and realize that it will immensely benefit your brand in the long run by fostering customer loyalty and trust. 

3. Remind Window Shoppers You Exist by Retargeting

When a customer visits your website without making a purchase, retargeting is a simple and powerful way to remind them of products they were interested in. Retargeting can be done through Google Ads, social media ads tailored to the customer and their interests, and even through email, reminding them they browsed a certain product. Sometimes customers aren’t quite ready to purchase for various reasons and retargeting is a great way to remind them that now may be a better time. 

4. Build Relationships

Building relationships is one of the most important things you can do for your brand. After making just one purchase, customers have a 27 percent chance of coming back to purchase again. Brand-to-customer relationships can be built and sustained in various ways. Loyalty programs, for example, keep customers coming back to make more purchases when given rewards. Social media has also made it so much easier to foster customer relationships. Having a brand presence on the social sites your target audience is on is huge for successfully formulating those relationships. Additionally, having chats open as a place for customers to ask questions or order directly from the social media platform will make things easier for your customers. In fact, Street Fight Magazine says that 40 percent of conversational-commerce users made their first purchase through chat. 

5. Bring Back Window Shoppers with Cart Reminders

Ever fill a cart while online shopping just to get distracted and forget that you didn’t check out? It happens more often than you think. Sometimes all a customer needs is a reminder. Retargeting and reminding customers of their abandoned cart through email or social media may get you that purchase after-all. 

6. Run Consistent Promotions and Alert Customers on Price Drops

Customers can often times be shopping online, adding a bunch of items to their cart, and go to checkout and realize they don’t want to spend that much right now. That’s why offering different promotions at different times can get customers to return to make a purchase. When you do begin a new promotion, be sure to let your customers know by alerting them through email, ads, or social media so they don’t miss out on the opportunity. 

7. Offer Free Shipping

Offering free shipping is one of the simpler things you can do to get a customer to finalize their purchase. In fact, extra costs are the number one reason customers pass on making a purchase. While it may only cost you a few bucks, it shows appreciation and consideration from a brand to the customer. It also paints a clearer picture to the customer of what their final total will be without the hidden shipping fee. 

8. Remind Loyalty Rewards Program Users of Their Points

Just like running promotions, reminding customers of the rewards they have, or can earn through making a purchase, can push a customer in the direction of buying. CVS does a great job of this both in-store and on the app. They have promotions for rewards members where buying a product or certain brand and spending X amount will earn you reward dollars you can use on your next purchase. Having those ExtraBucks rewards to spend on their next purchase will incentivize browsers to buy. Remind them of what they can earn via email or push notifications on the app. 

Converting Window Shoppers is a Simple Way to Boost Revenue and Foster Long-Term Customer Relationships

Sometimes all a window shopper needs is a gentle nudge. Make use of surveys and reviews to analyze consumer data, have customer service that wows your customers, show them you care, and remind them of what they have in-cart to close the deal. Having strategies in place to convert window shoppers will boost your sales and lead to more loyal customers. 

You may also like...

Subscribe to Our Blog

Subscribe to receive an email when we publish new content!

    Ready To Empower Your Business?

    We can help you future-ready your business with customized, innovative solutions designed to foster sustainable growth.



    Meto is a tech-based nonprofit intent on making access to quality higher education a reality for all students. We have a special focus on creating scholarships for low-income students.

    In 2018, Meto was founded to connect African students with university opportunities. Along the way, we have learned that all students can benefit from our innovative model, wherein universities make the first move and invite good-fit students to apply. So, in 2023, we opened our platform to students across the globe.

    website: https://meto-intl.org/

              Nikhil Badlani Foundation

              The Mission of the Nikhil Badlani Foundation (the “Foundation”) is to enhance the lives of underserved children in West Orange, NJ and neighboring communities through music lessons, scholarships, and traffic safety education for all.

              Since the Foundation was established in 2011, Theorem has consistently been an annual sponsor of and team participant in the STOP for Nikhil 5K Run/3K Walk. This event intends to raise traffic safety awareness and to serve as a way to remembervbgfc ≈ and honor those who have been killed or seriously injured in traffic accidents. We recognize the importance of raising awareness and road safety amongst teenagers and parents alike, especially in the local communities of our Chatham, New Jersey office. Learn more about the Nikhil Badlani Foundation at nikhilbadlanifoundation.org

              Diversity and Inclusion

              Theorem actively aids in the ongoing fight against systemic racism and discrimination, realizing the importance of ongoing discussions surrounding diversity and inclusion.

              By contributing to organizations such as Black Girls Code and the Anti-Racism fund, we aim to be a fundamental supporter of diversity in the workplace and beyond. These organizations specifically speak to Theorem’s role as a leading voice in the technology innovation space and we avidly support their missions. The vision of Black Girls Code is to empower girls of color, ages 7-17 to become innovators in STEM fields and encourages them to be the builders of their own futures. The Anti-Racism Fund serves as a response to the inequities experienced by the African-American community. It provides monetary support to a dynamic portfolio of curated organizations as a way to inject and enable social change.

              Feeding America

              Feeding America is the largest charity working to end hunger in the United States. By partnering with local food banks, food pantries and other community food programs, Feeding America looks to advance change across the country and ensure equitable access to nutritious food.

              As a long-standing contributor and sponsor of Feeding America, we deeply believe in their vision of an America without hunger. The need for and importance of organizations like Feeding America has has become more and more prevalent as communities face more hardships as a result of the pandemic and the current economy. Theorem is dedicated to its continued contributions to Feeding America to do our part to empower and strengthen our communities. Learn more about Feeding America at www.feedingamerica.org

              Grameen America

              Grameen America is dedicated to helping entrepreneurial women who live in poverty build businesses to enable financial stability mobility.

              Since their founding in the United States in 2008, Theorem has supported Grameen America’s mission, which seeks to build upon the legacy of Presidential Medal of Freedom, Congressional Gold Medal and Nobel Peace Prize winner Muhammad Yunus. Through financial contributions and event participation, Theorem has contributed to Grameen America’s cause. As an immigrant entrepreneur himself, our CEO Jay Kulkarni is especially eager to support the organization’s mission of aiding underserved communities. Learn more about Grameen America at www.grameenamerica.org

              Vision Spring

              VisionSpring is making the wonder of clear vision possible for all by helping provide affordable and quality eyeglasses to those in need. For many, lack of access to affordable eyeglasses leads to loss of employment or less educational opportunities.

              VisionSpring partners with organizations who join them in their mission of supporting livelihood initiatives, enhancing potential for all. Learn more about Vision Spring at https://visionspring.org Theorem has consistently partnered with VisionSpring to organize free events, such as eye check-ups, across multiple villages in the Mysuru, India region, impacting over 3,000 rural residents. We stand with VisionSpring in their mission to increase accessibility to quality eyewear and eye care.

              Covenant House

              Covenant House provides housing and supportive services to youth facing homelessness, helping young people transform their lives.

              For more than 5+ years, Theorem has supported Covenant House with corporate sponsorships, leading career-building workshops at their Newark, NJ shelter facility and participation in the organization’s fund raising Sleep Outs. Covenant House utilizes these Sleep Outs to raise funds and help shine a light on the injustice of youth homelessness, inspiring communities to step up and protect the vulnerable. We are proud to support Covenant House’s programs, which are designed to empower young people to overcome and rise above adversity, today and in the future. Learn more about Covenant House at www.covenanthouse.org

              Contract Type



              Job Title

              Contract Type



              Job Title

              Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.