That’s where creative automation comes into play, enabling designers to fully tap into their talents without being distracted by repetitive administrative and production work. Today’s most successful marketing teams are taking advantage of these tools to increase their creative capacity, scale their content production and ultimately boost campaign ROI.
Why Scaling Content Creation Is Crucial
Thanks to the emergence of automated ad tech like dynamic creative optimization (DCO), it’s become relatively simple to deliver highly targeted and engaging ad content to customers based on a wide variety of user-specific data, such as location, weather, device type and buying behavior. While this innovation has been a game changer for many marketing organizations, it means producing large volumes of creatives in multiple formats and styles. Businesses that cannot meet this demand are at an immediate competitive disadvantage, which really puts the pressure on their creative design teams to deliver.
The solution? Increasing the design team’s creative output capacity by automating the monotonous, manual tasks that drain their time and energy. These creative automation tools do not replace or supersede a designer’s creative work. Instead, they relieve creative professionals of the work that can be just as easily handled by a machine, such as image editing, design sharing, copy trafficking and asset management. With these lower-skill tasks taken care of, designers, copywriters and other creative professionals can fully focus their attention on developing the clever campaign ideas that only human beings can create.
Creative Automation’s Big Benefits
Improving Connectivity Among Teams
Keeping Content On-Brand
Must-Have Creative Automation Tools