It’s All About Omnichannel
The key to mastering micro-moment marketing is being available whenever and whereever your customer base is looking for the products and/or services you provide. It’s a simple concept in theory but a tall order in practice. That is where omnichannel marketing becomes critical to the success of the modern marketing strategy.
The basic premise of micro-moment marketing hinges on the consumer’s need to do four simple things:
Variety Is Key
Understand the Consumer
The FIS Global 2020 US Consumer Behavior Report found 85% of Gen Z respondents follow brands on social media, with nearly half making purchases via social media platforms. Among those Gen Z respondents who have made purchases via social media, more than a third (34%) do so every day.