As part of the typical marketing strategy for decades, audience segmentation and targeting have become the crux of every marketing campaign. But what are the best ways to optimize your audience identification and targeting strategies in this modern marketing landscape?
Know Your Audiences/Customers
No marketing team can build a strategy without first understanding their ideal target audience. That is where building buyer personas comes into play — a task best completed by leveraging data from existing customers and users. Profiles of ideal clients and audiences segments must be fully built out in detail for teams to begin the process of building audiences and creating audience segments.
Once buyer personas are successfully created, teams must determine when and where to find these consumer groups in order to market to them. As ideal channels and mediums for reach are assessed, campaign messaging and materials should be created in a way that will appeal to your various target audience segments. It is critical for teams to fully understand where their customers frequent, what they are looking for, how will they look for it, and what their thought process is behind researching the product or service in question.
Utilize Multiple Channels
Leverage Intelligent Data
Follow the Trends