Start Your BFCM Campaign Early
Launch a BFCM Preview Campaign
October is the perfect time to begin teasing your BCFM deals. By sending preview emails to subscribers and posting sneak peeks to social media, you’ll create anticipation and build momentum for your upcoming holiday sales. You’ll also give your customers ample time to familiarize themselves with the types of deals you’ll be offering so they can incorporate them into their holiday shopping plans.
Leverage Last Year’s Data
Choose the Right Channels
Both of these tactics can help increase conversions during the holiday season, especially if you segment your BFCM campaigns based on your customers’ channel preferences:
You should be utilizing mobile shopping apps and making sure that all your holiday content is optimized for mobile. Last year, smartphones alone accounted for $3.6 billion in holiday sales*, with 75 percent of Black Friday shoppers* using their mobile devices to make purchases, research products, and compare prices. And on Cyber Monday in 2020, 37 percent of all sales* were made from mobile phones. Clearly, this platform has become a prime holiday shopping channel, which means you’ll miss out on essential conversion opportunities if your e-commerce tools and campaigns aren’t mobile-friendly.
Another sales-boosting channel you should consider incorporating into your BFCM campaigns is short messaging service (SMS). Stats show that these simple text messages create a sense of urgency that motivates shoppers to take advantage of time-sensitive sales. In a recent survey, 53 percent of consumers* said that being granted access to early sales and new releases was their top incentive to sign up for SMS. You can use SMS marketing to alert your subscribers to all kinds of limited-time BFCM discounts and deals, including flash sales, exclusive offers, sale exertions, and more.
Capitalize on Cart Abandonment
Personalize Your Deals
You can also leverage loyalty programs to motivate existing members to partake in your BFCM deals by offering them exclusive discounts and early access to sales. Or you can gamify various member perks to help boost engagement — consider creating a holiday advent calendar that offers a new loyalty benefit each day or a holiday prize wheel that can be spun for additional bonus points.