Are Gaming Platforms the Next Logical Addition to Omnichannel Marketing?
With a rise in popularity of emerging digital channels and soaring numbers of social commerce strategies, many marketing teams are leaning into traditional marketing channels like email, to make a more signifiant impact on their customer bases.
Keeping It Real: How MUD\WTR Bucks Conventional Branding to Grow Their Passionate Customer Base
Born from a bright idea that debuted in co-founder Shane Heath’s hand at Burning Man, MUDWTR® started as one man’s solution to the jitters and disrupted sleep he experienced due to his daily coffee consumption. “People asked him, ‘What the hell are you drinking?” MUDWTR’s VP of Brand Dersu Rhodes explains. “Then he shared it […]
Optimizing Order-to-Cash Workflows with Automation
It is becoming more and more evident that the order-to-cash process must be reconditioned with automation in order to simplify and streamline it, especially for industries with media buys that rely heavily on O2C to process and recognize revenues.
A Step-by-Step Guide to A Fully-Optimized DTC Checkout Flow
Making a few smart moves to optimize your checkout flow can increase conversions by an incredible 35 percent.
Modern Email Marketing Best Practices for Retail & D2C Brands
With a rise in popularity of emerging digital channels and soaring numbers of social commerce strategies, many marketing teams are leaning into traditional marketing channels like email, to make a more signifiant impact on their customer bases.
How Automation & Artificial Intelligence Can Enhance Customer Experience & Personalization Strategies
AI is constantly evolving in leaps and bounds, and it’s changing the customer experience landscape in the process. Brands and business that leverage this powerful technology to improve their personalization and customer service strategies are most likely to remain on top.
5 Post-Purchase Emails That Promote DTC Brand Loyalty & Boost Sales
Ready to set up your post-purchase communications? Try and test these email ideas to see which ones work best for your DTC business.
How to Tailor Your DTC Website to Attract & Convert the Modern Consumer
Creating an always-open conversion machine is easier than you think. It’s all about achieving the right combination of website elements to draw customers and data to help you optimize performance.
How D2C Brands Can Leverage Influencer & Affiliate Marketers to Ensure Growth & Success
What are you looking to achieve by working with an influencer or affiliate marketer? By setting your goals, you can look at the benefits of each to determine which is a better fit for your brand.
How Retail Media Networks Are Changing Digital Advertising
In addition to providing a way for brands to extend their reach beyond their own digital media channels, RMNs make it easier for brands to target consumers with highly personalized ads powered by robust data.