58 percent of business leaders around the world say they’ve seen marked increases in customer retention as a result of real-time data analytics, according to Harvard Business Review.
Quality Over Quantity
A) Receive a flood of daily emails from a brand that contain products and messaging that don’t interest you
B) Get less frequent emails that showcase content and products that you care about?
It would be hard to believe that every person who consumes products in any way, shape, or form wouldn’t choose the latter.
Lean Into Loyalty
According to Sailthru, 80 percent of consumers are willing to share personal data with brands in order to earn loyalty program benefits.