1. Website Traffic Metrics
At a minimum, you should be examining:
- Top-viewed pages
- Time on page
- CTA views
- Click-through rates
If you’re a retailer, you should also review:
- Page views
- Completion rates
- Trending product pages
- Trending pre-sell landing pages
2. Social Media Metrics
Industry Benchmarks & Automation. When it comes to social media metrics, context is key. Organizing your data so it can be easily compared with industry benchmarks is one of the easiest and most efficient ways to measure success. It can be helpful to use a smart reporting platform or implement another automated tool to lessen your manual workload.
Team Objectives & Goals. Determine essential areas for KPI measurement and align those KPIs with your team’s big-picture objectives and goals. For example, if you’re looking to raise brand awareness, you should be examining growth-related metrics. Or if you’re hoping to collect or convert leads, you can use engagement-related metrics to help you optimize content that interests potential leads.