Routine, Rule-Based & Dynamic Adaptive Processes
Structured vs. Unstructured Data
Identifying Human & Machine Processes for Automation
Marketing Automation Is the Way of the Future
But shying away from automation is no longer a smart move for most digital marketers. As channels continue to grow both in number and complexity, adopting automation to achieve scale has become a strategic imperative.
The main challenge for c-suite executives and other business leaders, therefore, is learning how to balance the immediate needs of their workforce with the long-term needs of the organization as a whole to achieve the proper human-machine balance.
This is, without question, a formidable task that involves a great deal of planning and foresight. In addition to depending on a set of clearly defined and achievable business objectives, it requires the creation of structured internal teams to spearhead an actionable decision framework. It also involves an examination of campaign management workflows to differentiate between processes and tasks, as well as careful consideration of how to go about training and reskilling your teams.
We hope this series provides you with a helpful blueprint for embarking on an automation journey. But we’re not done yet! Stay tuned for more in-depth content as we take a deeper dive into automation approach, planning and execution, assembling your internal teams, and more step-by-step guidance to set you up for success.