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Step Up Your Creative Game
As advertising has become more digitally native, marketing and creative teams have had to up the ante when it comes to the look and feel of their marketing elements. Evolving brand marketing assets and methodologies to feel more native to each platform is a major element of the strategy, but it’s not all of it. Just as critical is the user experience (UX). The gaming community as a whole have come to expect high resolution, hyper-realistic, impressive graphics and UX from their game play experience, and they will notice if ad experiences are not up to par with the existing game elements.