What is User-Generated Content?
How User-Generated Content Boosts Brand Awareness
Why UGC And Not Influencer Marketing?
UGC is an inexpensive marketing strategy that can foster a connection between a brand and its customers in a way that influencer marketing cannot. For example, when a consumer sees their peer enjoying a product, their desire for that product may increase. This happens because the consumer can relate and see a reflection of themselves in their peer in a way that they couldn’t if the same content was made by a representative of the brand.
4 UGC Best Practices For Increased Brand Awareness
Rewards are a great way to build customer loyalty and motivate customers to create UGC. Another method for soliciting campaign content that brands can use is a loyalty program. With a loyalty program, brands can reward customers with points every time they create UGC. These points could then be exchanged for store credit, free shipping, or even exclusive products. Campaigns such as these will boost brand awareness through word of mouth because of the positive interactions customers will have with your brand.