The Journey to Automating Marketing Processes
Automating marketing processes is no longer just a Fortune 500 strategic initiative. As channels grow and audiences become increasingly hard to reach, the ability to balance human and machine processes while getting scale via automation has become a competitive imperative.
Creative Automation: The Rise of A.I. in Digital Marketing Creative Design
Rather than take over the fundamental components of the job, creative automation can liberate design teams from the routine tasks that steal their focus away from being creative.
Why Basic Personalization is No Longer Enough
Personalization as a practice has come a long way from the early days of adding %%name%% to your email greeting. As technology evolves and the depth of data collection becomes infinite, so too will the personalization capabilities of our marketing efforts.
The Evolution of Creative Design in Digital Marketing
As the digital landscape becomes more and more crowded—and as the COVID-19 crisis continues to affect consumer behavior in new and unique ways—creatives are relying more and more on visually rich digital design strategies that promote consumer engagement through interactivity.
5 Trends to Optimize Your User Centric Email Design Strategy
Above all else, making your emails user centric is key. Of course, the more access consumers have to information, the more important it is to deliver content that they want and need.
How Global Brands Are Making Waves With Interactive In-App Mobile Marketing
Discover how brands across the globe are turning to in-app mobile marketing to reach and engage more customers in the places they frequent the most.
Why Kinetic Emails Are Setting Marketing on Fire in 2020
Today’s customers want to make informed decisions on their own terms. Kinetic email allows them to do that in a simple and efficient way. If you haven’t begun to integrate kinetic element into your email marketing strategy now’s the time.
Theorem Disrupts Conventional Employee Evaluation Models with Award-Winning Solution
The Theorem HR team is revolutionizing employee evaluations. This new methodology was awarded in November 2019 by CII with the Best HR Team Award.
5 Customer Engagement Challenges & How to Fix Them
Customer engagement can present many challenges to variety of brands, large and small. The dynamic current of the global market and constantly connected client base can be difficult to navigate.
4 Mega Trends Affecting Marketing Today
It is important to be aware of these 4 trends and evaluate how each affects marketing for your organization. From there, you can determine how best to embrace these transformations and prepare your brand for the year ahead.
