The campaign was a breakthrough success. Proving that online readers were willing to leave a piece of editorial content to check out an ad—if it was eye-catching and engaging enough.
Customized & Shareable Content
The Power of Playables
Connecting with Kinetic Emails
The Future is Interactive
Creative Design in the Age of Coronavirus
Brands not in that top-of-mind spot have their work cut out for them. Building a long-term funnel to these consumers will require highly optimized content and creative design that promotes engagement in the places they spend the majority of their time.
Why Fallbacks Are Now a Necessity
You can’t entice audiences with an exciting and interactive ad experience that only some users will be able to enjoy. It is important to take platform limitations and security firewalls into account. Accounting for possible issues during the design process will all but eliminate the probability of users being frustrated with your brand due to rendering issues.
Creative Design Is Constantly Evolving
In this series, we’ll continue to explore the benefits of innovative creative design, as well as examine the many ways creative-infused marketing is changing the digital landscape.