To say that this will have an impact on the upcoming 2020 holiday season is an understatement. The next two months will look nothing like the shopping seasons of years past, from both a retail and marketing standpoint. What technologies and tactics will marketers need to adopt this year to best optimize their holiday strategy?
Meeting Customers Where They Are
Companies that rely heavily on in-store advertising and retail revenue to drive holiday sales will have to drastically adapt their strategy to attract COVID-weary customers.
Email Marketing is a Must
Email marketing is also an excellent way to provide shoppers with special offers and discounts
While this is always a popular tactic during the holiday season (research suggests that 84% of online shoppers search their inboxes to find deals), it’s likely to be more effective than ever in 2020.
The vast majority of Americans have much less money to spend and are being especially frugal when it comes to purchasing non-essential items such as gifts. The most savvy marketing teams will create a strategy that empathizes with the restrictions of the average 2020 holiday shopper.
Leveraging Data for Personalization
In-App Mobile Marketing & ASO
And with the biggest weekend of the year just around the corner, marketers must align their app store optimization (ASO) strategy with the 2020 holiday season if they hope to convert users and keep up with competitors.
2020 Holiday Marketing Strategy Bottom Line