Throughout human history, there have been technological advancements and revolutions that have re-defined life as we know it. If the first industrial revolution was steam, the second industrial revolution was mechanization, and the third industrial revolution was digitization, we are currently at the cusp of a fourth industrial revolution, which is the blurring of the physical, biological, and digital worlds.
We can already see the impact of the fourth industrial revolution on society. How we consume content, enjoy entertainment, and shop online has evolved astonishingly over the past decade. As we look ahead to the possibilities of what this fourth revolution will bring, we can determine without a shadow of a doubt that automation will be the conduit and automating market processes will be the path.
Why Automating Processes Is a Must For All Marketers
Automating marketing processes with automation technologies can help companies cut down labor costs. This is especially relevant in industries like marketing and advertising, where seasonality and access to talent is fierce. But the benefits of automating processes extends beyond improving financial health, especially in marketing, where the human elements is critical and important to audience engagement and retention.
Incorporating the Human Element Into Your Automation Journey
Your Guide to Automation Success
We will also cover the mapping of automation technologies to the digital work flow, as well as how to calculate ROI from the automation marketing process.