Best Practices: Dynamic Creative Optimization (DCO)
DCO is a must-have tool for creating highly targeted and personalized dynamic ads. While it is an automated and hands-off marketing tool, it does require some forethought and strategy for success.
Future of Work: Why Businesses Should Focus On a Flexible Work Model
In 2021, the traditional business model seismically upended itself. This year, successful leaders embraced the changes and innovated, but is this just the beginning? In this article, Jay Kulkarni, founder and CEO, Theorem, explores the evolving business ecosystem and why companies should focus on a flexible work model.
Marketing Cloud Best Practices for Retail Brands
From enabling robust data collection, utilization methodologies and audience segmentation, to targeting, brand consistency and ongoing customer engagement, following the best practices for retail brands in the current marketing landscape is more critical than ever before.
The Importance of Omnichannel Marketing in the Modern Landscape
In the current digital landscape, communication and transparency between sales and marketing is imperative. With outbound efforts on the decline and inbound and micro moment marketing on the rise, marketing teams are contributing more leads and clients to the sales pipeline than ever before.
Meeting Consumer Demand for Transparent Marketing Practices
Consumer demand has accelerated the need for digital advertisers to pivot their strategies towards a more mobile-first, omnichannel, more personalized approach. While these trends are continuously evolving, it is clear that they are here to stay. To successfully adapt, media marketers must create deeper digital connections, better tailor their ad development, and leverage new platforms and technologies while adhering to a transparent privacy-first approach.
How Dynamic Marketing Creatives are Driving Customer Engagement
Today’s display ads need to be personalized on a granular level to effectively connect with and convert customers. This requires a massive amount of variation that’s only achievable in real time and at scale via dynamic creatives.
Institutionalizing Company Culture: 3 Tips for Today’s Business Leaders
Today’s customers aren’t willing to wade through irrelevant messaging. They want a customer experience that recognizes them as individuals and serves them content tailored to their interests. The only way to achieve this with any real efficacy is to let data-driven personalization strategies lead the way.
The Evolutions of Marketing Technology Across 5 Decades
Marketers must utilize data to understand their audiences on a more personal level in order to construct marketing strategies that are more humanized. Appealing to deeper concerns with marketing efforts establishes trust and bolsters brand loyalty, and more in-depth data collection is necessary as the human condition continues to evolve through the COVID-19 crisis.
Episode 9: What’s Next For Digital Advertising
Consumer demand has accelerated the need for digital advertisers to pivot their strategies towards a more mobile-first, omnichannel, more personalized approach. While these trends are continuously evolving, it is clear that they are here to stay. To successfully adapt, media marketers must create deeper digital connections, better tailor their ad development, and leverage new platforms and technologies while adhering to a transparent privacy-first approach.
Determining the Real Investments of Marketing Campaign Process Automation
Getting a full and comprehensive view of the financial impact automation will have on your organization is a complex and multidimensional process that requires several key steps.