Marketing technology continues to evolve, it’s not a single piece of technology but rather an amalgamation of different solutions that reflect the decade in which they made their impact. Some solutions evolved in other industries but they eventually landed in the marketing tech ecosystem because of adaption or acquisitions. In order to understand where the future of marketing technology is headed, it is important to take a look at where it has been.
Database Marketing, 1980's:
Marketing Automation, 1990’s:
Multi-Channel Campaign Management, 2000’s:
Future, 2020 and beyond:
As proven by the accelerated changes we have seen over the past 18 months, the consumer market drives the innovation with agile marketing teams and organizations rising to the occasion to meet the demand.