Customer Experience Is King
Now that the pandemic has accelerated the digitization of most business’s customer interactions, making CX seamless is more important than ever before.
3 Ways to Use Data & Personalization to Improve CX
1. Geo-Targeted Ads
2. Omnichannel Marketing
3. Utilize DMPs
According to the Salesforce State of Marketing Report 2019, 55% of non-advertising marketing leaders reported using a DMP, and 35% said they planned to use one within the next two years.
Thankfully, advancements in data collection make it easy for marketers of all shapes and sizes to collect the rich customer data they need to power highly targeted ads that get the attention of today’s consumers.