Category: News

Tech tracker: Meta gives SMEs an AI power-up as WeChat monetises video ‘Channels’

News

How is Twitter boosting audience measurement amid Musk’s ‘bot’ claims? Why is Tencent monetising its new WeChat videos so soon? And how is Monday.com taking on Salesforce? Here’s all the latest adtech news in one place… Each week, PMW looks into the latest technology and platforms available to performance marketers, with an at-a-glance guide to […]

3 Best Practices To Win Customers in Social Commerce

News

Discover three best practices to help you improve customer engagement and increase ROI using social commerce. Micro-moments allow marketers to connect fragmented customer journeys to ROI and growth while ensuring customer engagement and loyalty. Jay Kulkarni, founder and CEO, Theorem, discusses the best practices to leverage a successful micro-moment strategy to increase customer engagement and […]

Theorem Recognized for Performance Marketing Innovation in 2022 MarTech Breakthrough Awards Program

News

Prestigious International Annual Awards Program Honors Standout Marketing, Advertising and Sales Technology Around the World LOS ANGELES, Aug. 11, 2022 /PRNewswire-PRWeb/ — MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry, today announced that Theorem Inc., a flexible full-service digital […]

Theorem Expands AdOps, Order-to-Cash and Automation Services, Increasing Productivity & Cash Flow to Media and Entertainment Companies

News

Building on over 20 years of experience streamlining ad operations, Theorem aims to bring greater revenue opportunities to global publisher, streaming, audio and OTT brands Chatham, New Jersey | August 04, 2022 09:30 AM Eastern Daylight Time  Theorem, a full-service flexible digital marketing solutions provider, with over 20 years of experience successfully streamlining ad operations […]

Performance marketing people

News

Full-service digital marketing solutions provider Theorem has expanded its senior team with Reem Al-Basri joining as Head of Digital Media Strategy, based in the company’s London office. Al-Basri’s focus will be to grow Theorem’s UK business, particularly within retail and D2C. Her experience in the industry spans more than 14 years, and she previously held […]

Revolving Door Roster Updates: Good-Loop, Merkle, Portal A & More

News

It’s Friday, so Fri-yay! We’re back with the biggest hires, promotions, retirements and appointments at agencies worldwide. Dive in to see who went where this week. AiAdvertising Advertising technology company AiAdvertising appointed Jerry Hug, previously its director of operations, as CEO and a new board member for the company. Hug is recognized for being a driving […]

07/29/22: “On Patrol Live” breaks REELZ records

News

Digital marketing solutions provider Theorem has hired Reem Al-Basri, who joins to lead in the company’s London office as the Head of Digital Media Strategy. Previously, Al-Basri held several different titles while working at Publicis Group.

            Meto

            Meto

            Meto is a tech-based nonprofit intent on making access to quality higher education a reality for all students. We have a special focus on creating scholarships for low-income students.


            In 2018, Meto was founded to connect African students with university opportunities. Along the way, we have learned that all students can benefit from our innovative model, wherein universities make the first move and invite good-fit students to apply. So, in 2023, we opened our platform to students across the globe.

            website: https://meto-intl.org/

                      Nikhil Badlani Foundation

                      The Mission of the Nikhil Badlani Foundation (the “Foundation”) is to enhance the lives of underserved children in West Orange, NJ and neighboring communities through music lessons, scholarships, and traffic safety education for all.

                      Since the Foundation was established in 2011, Theorem has consistently been an annual sponsor of and team participant in the STOP for Nikhil 5K Run/3K Walk. This event intends to raise traffic safety awareness and to serve as a way to remembervbgfc ≈ and honor those who have been killed or seriously injured in traffic accidents. We recognize the importance of raising awareness and road safety amongst teenagers and parents alike, especially in the local communities of our Chatham, New Jersey office. Learn more about the Nikhil Badlani Foundation at nikhilbadlanifoundation.org

                      Diversity and Inclusion

                      Theorem actively aids in the ongoing fight against systemic racism and discrimination, realizing the importance of ongoing discussions surrounding diversity and inclusion.

                      By contributing to organizations such as Black Girls Code and the Anti-Racism fund, we aim to be a fundamental supporter of diversity in the workplace and beyond. These organizations specifically speak to Theorem’s role as a leading voice in the technology innovation space and we avidly support their missions. The vision of Black Girls Code is to empower girls of color, ages 7-17 to become innovators in STEM fields and encourages them to be the builders of their own futures. The Anti-Racism Fund serves as a response to the inequities experienced by the African-American community. It provides monetary support to a dynamic portfolio of curated organizations as a way to inject and enable social change.

                      Feeding America

                      Feeding America is the largest charity working to end hunger in the United States. By partnering with local food banks, food pantries and other community food programs, Feeding America looks to advance change across the country and ensure equitable access to nutritious food.

                      As a long-standing contributor and sponsor of Feeding America, we deeply believe in their vision of an America without hunger. The need for and importance of organizations like Feeding America has has become more and more prevalent as communities face more hardships as a result of the pandemic and the current economy. Theorem is dedicated to its continued contributions to Feeding America to do our part to empower and strengthen our communities. Learn more about Feeding America at www.feedingamerica.org

                      Grameen America

                      Grameen America is dedicated to helping entrepreneurial women who live in poverty build businesses to enable financial stability mobility.

                      Since their founding in the United States in 2008, Theorem has supported Grameen America’s mission, which seeks to build upon the legacy of Presidential Medal of Freedom, Congressional Gold Medal and Nobel Peace Prize winner Muhammad Yunus. Through financial contributions and event participation, Theorem has contributed to Grameen America’s cause. As an immigrant entrepreneur himself, our CEO Jay Kulkarni is especially eager to support the organization’s mission of aiding underserved communities. Learn more about Grameen America at www.grameenamerica.org

                      Vision Spring

                      VisionSpring is making the wonder of clear vision possible for all by helping provide affordable and quality eyeglasses to those in need. For many, lack of access to affordable eyeglasses leads to loss of employment or less educational opportunities.

                      VisionSpring partners with organizations who join them in their mission of supporting livelihood initiatives, enhancing potential for all. Learn more about Vision Spring at https://visionspring.org Theorem has consistently partnered with VisionSpring to organize free events, such as eye check-ups, across multiple villages in the Mysuru, India region, impacting over 3,000 rural residents. We stand with VisionSpring in their mission to increase accessibility to quality eyewear and eye care.

                      Covenant House

                      Covenant House provides housing and supportive services to youth facing homelessness, helping young people transform their lives.

                      For more than 5+ years, Theorem has supported Covenant House with corporate sponsorships, leading career-building workshops at their Newark, NJ shelter facility and participation in the organization’s fund raising Sleep Outs. Covenant House utilizes these Sleep Outs to raise funds and help shine a light on the injustice of youth homelessness, inspiring communities to step up and protect the vulnerable. We are proud to support Covenant House’s programs, which are designed to empower young people to overcome and rise above adversity, today and in the future. Learn more about Covenant House at www.covenanthouse.org

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