Full-service digital marketing solutions provider Theorem has expanded its senior team with Reem Al-Basri joining as Head of Digital Media Strategy, based in the company’s London office. Al-Basri’s focus will be to grow Theorem’s UK business, particularly within retail and D2C. Her experience in the industry spans more than 14 years, and she previously held various roles at Publicis Group, including business managing director of media, head of integrations, content strategy and development as well as social and influencer marketing.
Marketers rank their top 11 uses for automation: report generation, data monitoring and quality control top list
Experts within the ad industry believe that automation may not only lead to increased profitability but could also be the key to solving typical ad