Full-service digital marketing solutions provider Theorem has expanded its senior team with Reem Al-Basri joining as Head of Digital Media Strategy, based in the company’s London office. Al-Basri’s focus will be to grow Theorem’s UK business, particularly within retail and D2C. Her experience in the industry spans more than 14 years, and she previously held various roles at Publicis Group, including business managing director of media, head of integrations, content strategy and development as well as social and influencer marketing.
New Business Bulletin: ShowHeroes, Quantum Metric, Wavemaker UK and more
ShowHeroes, specialists in sustainable digital advertising, proudly announces its Green Media Product (GMP) for ConnectedTV, powered by Scope3, a pioneer in carbon data solutions for the advertising and