Theorem Expands Ad Operations, Order-To-Cash Automated Services
Theorem said it is expanding the automated advertising operations and order-to-cash services it offers publishers, video and audio streaming companies.
Performance marketing people
Full-service digital marketing solutions provider Theorem has expanded its senior team with Reem Al-Basri joining as Head of Digital Media Strategy, based in the company’s London office. Al-Basri’s focus will be to grow Theorem’s UK business, particularly within retail and D2C. Her experience in the industry spans more than 14 years, and she previously held […]
Revolving Door Roster Updates: Good-Loop, Merkle, Portal A & More
It’s Friday, so Fri-yay! We’re back with the biggest hires, promotions, retirements and appointments at agencies worldwide. Dive in to see who went where this week. AiAdvertising Advertising technology company AiAdvertising appointed Jerry Hug, previously its director of operations, as CEO and a new board member for the company. Hug is recognized for being a driving […]
07/29/22: “On Patrol Live” breaks REELZ records
Digital marketing solutions provider Theorem has hired Reem Al-Basri, who joins to lead in the company’s London office as the Head of Digital Media Strategy. Previously, Al-Basri held several different titles while working at Publicis Group.
Theorem Names Reem Al-Basri as New Head of Digital Media Strategy, Expanding DTC Capabilities Globally
Publicis Groupe veteran joins Theorem to grow global business with a particular focus on extending its full-service, flexible marketing solutions to DTC and retail categories Theorem, a full-service flexible digital marketing solutions provider, has expanded its senior team with the addition of Reem Al-Basri, who joins to lead in the company’s London office as the […]
Theorem Names Reem Al-Basri New Head of Digital Media Strategy, Expanding UK Team
Publicis Groupe veteran joins Theorem to grow EMEA and UK business with a particular focus on extending its full-service, flexible marketing solutions to D2C and retail categories
Theorem and VisionSpring Facilitate Free Eye Check-Up Camps All Across Mysuru
Publicis Groupe veteran joins Theorem to grow EMEA and UK business with a particular focus on extending its full-service, flexible marketing solutions to D2C and retail categories
Three Best Practices to Reduce Acquisition Costs and Increase Lifetime Value
In the current market where consumers are calling for higher regulations on data privacy while requesting deeper personalization from brands, it’s no wonder the costs of acquisition are on the rise. For many retail and DTC brands, it’s imperative to implement methodologies that reduce the cost of acquisition without sacrificing the engagement and loyalty of […]
M-Commerce: Automation’s Key Role
New research from WARC predicts that by 2025, 73% of people will rely solely on smartphones to access the internet, powering m-commerce. Brands must adjust swiftly to changing consumer trends and respond at scale, especially now that more than half the world is constantly plugged in. With more digital platforms and channels available than ever […]
Is your digital transformation strategy contributing to employee burnout?
Why long-term DX success requires a people-first approach All around the globe, burnout – a state of physical or emotional exhaustion that also involves a sense of reduced accomplishment and loss of personal identity – has emerged as a major health crisis. To put it bluntly, the statistics around this issue are alarming. To start, […]
