Revolving Door Roster Updates: Good-Loop, Merkle, Portal A & More

It’s Friday, so Fri-yay! We’re back with the biggest hires, promotions, retirements and appointments at agencies worldwide. Dive in to see who went where this week.

AiAdvertising

Advertising technology company AiAdvertising appointed Jerry Hug, previously its director of operations, as CEO and a new board member for the company. Hug is recognized for being a driving force behind the original creator of AiAdvertising’s flagship campaign measurement platform.

Arm Candy

Media intelligence agency Arm Candy hired Andy Von Kennel as its first president. Bringing with him over 20 years of experience in business development, client management and media strategy, Von Kennel will focus on driving growth and operations.

Day One Agency

Fiza Gujaran joined Day One Agency as its new executive vice president of people, culture and diversity. Reporting to co-founders Josh Rosenberg and Brad Laney, Gujaran will oversee recruitment, onboarding, learning and development, workplace culture, DEI infrastructure and process globally at the agency.

FutureDeluxe

FutureDeluxe brought on former HavasSA CEO Iain Fergsuon as a non-executive chairman on its board, and former CEO of The Mill, Robin Shenfield, as non-executive director. The appointments aim to build on FutureDeluxe’s recent growth and investment.

Good-Loop

Good-Loop, a company aiming to make digital advertising climate-friendly, made new hires and promotions to drive development of new solutions and client acquisition. Claire Gleeson-Landry was promoted to head of investment and sustainable media, Ross Butterfill joined as brand partnerships lead and Claire Dillon was appointed as head of people.

Grey NY

Alice Norcia joined Grey NY as its new executive vice president, communications. In this role, Norcia will lead all external and internal communication efforts and strengthen the brand’s market reputation.

GroupM

GroupM appointed Nick Slaymaker as its deputy head of global investment. In this newly-created role, his goal will be to lead the company’s investment activation strategy and implementation.

Link Agency

Joaquim Salgueiro joined as a partner at TikTok brand factory Link Agency. In this role, he’ll lead Link’s newly-formed paid media team and drive the agency’s growth in the performance marketing industry.

Merkle

Merkle appointed three new leadership roles to support the expansion of its Salesforce practice. Xavier Bocken was appointed as vice president, EMEA Salesforce practice lead, Jean-Marie Voegeli as Salesforce practice operation vice president and Nisrine Danaf as EMEA lead Salesforce practice development.

MG Empower

MG Empower appointed Raphaël Bouquillon as the managing director at its first U.S. brand in New York, opening later this year. Bouquillon was previously the vice president, group account director at Media.Monks, and will now lead the opening and long-term growth of MG Empower’s New York office.

Mower

Marketing, advertising and public relations agency Mower showcased impressive expansion with four new vice presidents and 18 promotions. The new and elevated employees will support the agency’s clientele in cities like New York City, Chicago, Atlanta and Boston.

NCSolutions

Upon the retirement announcement of its current CEO, Linda Dupree, NCSolutions has appointed Alan Miles, its current board chair, to become the new CEO. Additionally, Dan Malmed is joining the company as chief revenue officer.

Ogilvy Health

Ogilvy Health welcomed Tyler Montague to its executive leadership team as executive vice president, client leader. Montague will lead development and maintenance of all relationships, activities and services relating to client accounts, while also holding ownership of client strategy and planning initiatives.

Pahnke Chicago

Kate Black was named the new president and partner at Pahnke Chicago. In this role, Black will lead the agency’s client roster and collaborate with CCO Susan Betteridge to provide strategic and creative expertise to brands in industries like CPG and travel.

Portal A

Portal A promoted Kai Hasson from head of creative to executive creative director, and placed Lex Halaby in his previous role. The agency also promoted Jackson Adams from associate creative director to creative director.

PPK

Tampa-based agency PPK brought on Joanne Martin as its new group account director. In this new role, Martin will oversee the account team for the Florida Lottery, and work with interdisciplinary department heads to innovate on client offerings and quality of service.

SCS

SCS hired seven new team members to expand its brand transformation capabilities for companies like Vans, Warner Bros, Discovery and Spectrum Brands. The hires include Christine Lee as vice president people and culture, Todd Nolley as creative director, Tyler Hartsook as senior digital strategist, Danielle Richards and Brandon Wilhelm as media director and Sarah Romero as resource manager.

Spillt

Spillt expanded its team with the additions of two new senior creative directors. Ryan Summers, a motion design luminary, and Brian Eloe, a live-action specialist, will work on innovative projects for brands including CNN, Discovery, ESPN and Netflix.

Tank Worldwide

Tank Worldwide hired a new associate creative director to its health team in London. Natasha Beecher brings with her experience in health and creative consultation with top brands like Roche and Pfizer.

Team One

Kathy Hepinstall Parks joined Publicis Groupe’s media, digital and communications agency, Team One, as its executive creative director. In this role, Hepinstall Parks will focus on elevating writing across all brand clients, including Lexus, The Ritz-Cartlton and Ste. Michelle Wines.

The Creative Engagement Group

Katie Streten joined the WRG division of The Creative Engagement Group as the head of creative strategy. Previously the head of experiential strategy at VMLY&R Commerce, Streten will work to boost the agency’s “return to live” offering as demand grows around the world.

Theorem

Reem Al-Basri was named the head of digital media strategy at Theorem, with the goal of expanding the agency’s DTC capabilities around the world. Al-Basri will work in the company’s London office and focus on growing global clientele in retail and DTC.

True

Andrew Godley joined True as its managing director, where he will report to the agency’s founder, Richard Parsons. Godley joins True from his previous role as managing director at The Red Brick Road, and will now work in his new position to drive exponential growth and build on the agency’s strategic and creative reputation.

True Media

Chris Actis joined True Media as its new president for U.S. operations. In this role, the industry veteran will lead the agency’s growth across four offices in Columbia, Missouri, St. Louis, Kansas City and Minneapolis.

Toluna

Mathilde Lelièvre was appointed as Toluna’s new chief people officer. Lelièvre has worked with the company for over 17 years, most recently as chief operations officer, and will now be responsible for leading team engagement and delivering on client success.

Wild Gift

Los Angeles-based production company Wild Gift added director/DP Antony Hoffman to its roster. Hoffman is an award-winning creative who has worked on campaigns with brands like Vodafone, Lamborghini, Audi and Adidas.

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    Meto

    Meto

    Meto is a tech-based nonprofit intent on making access to quality higher education a reality for all students. We have a special focus on creating scholarships for low-income students.


    In 2018, Meto was founded to connect African students with university opportunities. Along the way, we have learned that all students can benefit from our innovative model, wherein universities make the first move and invite good-fit students to apply. So, in 2023, we opened our platform to students across the globe.

    website: https://meto-intl.org/

              Nikhil Badlani Foundation

              The Mission of the Nikhil Badlani Foundation (the “Foundation”) is to enhance the lives of underserved children in West Orange, NJ and neighboring communities through music lessons, scholarships, and traffic safety education for all.

              Since the Foundation was established in 2011, Theorem has consistently been an annual sponsor of and team participant in the STOP for Nikhil 5K Run/3K Walk. This event intends to raise traffic safety awareness and to serve as a way to remembervbgfc ≈ and honor those who have been killed or seriously injured in traffic accidents. We recognize the importance of raising awareness and road safety amongst teenagers and parents alike, especially in the local communities of our Chatham, New Jersey office. Learn more about the Nikhil Badlani Foundation at nikhilbadlanifoundation.org

              Diversity and Inclusion

              Theorem actively aids in the ongoing fight against systemic racism and discrimination, realizing the importance of ongoing discussions surrounding diversity and inclusion.

              By contributing to organizations such as Black Girls Code and the Anti-Racism fund, we aim to be a fundamental supporter of diversity in the workplace and beyond. These organizations specifically speak to Theorem’s role as a leading voice in the technology innovation space and we avidly support their missions. The vision of Black Girls Code is to empower girls of color, ages 7-17 to become innovators in STEM fields and encourages them to be the builders of their own futures. The Anti-Racism Fund serves as a response to the inequities experienced by the African-American community. It provides monetary support to a dynamic portfolio of curated organizations as a way to inject and enable social change.

              Feeding America

              Feeding America is the largest charity working to end hunger in the United States. By partnering with local food banks, food pantries and other community food programs, Feeding America looks to advance change across the country and ensure equitable access to nutritious food.

              As a long-standing contributor and sponsor of Feeding America, we deeply believe in their vision of an America without hunger. The need for and importance of organizations like Feeding America has has become more and more prevalent as communities face more hardships as a result of the pandemic and the current economy. Theorem is dedicated to its continued contributions to Feeding America to do our part to empower and strengthen our communities. Learn more about Feeding America at www.feedingamerica.org

              Grameen America

              Grameen America is dedicated to helping entrepreneurial women who live in poverty build businesses to enable financial stability mobility.

              Since their founding in the United States in 2008, Theorem has supported Grameen America’s mission, which seeks to build upon the legacy of Presidential Medal of Freedom, Congressional Gold Medal and Nobel Peace Prize winner Muhammad Yunus. Through financial contributions and event participation, Theorem has contributed to Grameen America’s cause. As an immigrant entrepreneur himself, our CEO Jay Kulkarni is especially eager to support the organization’s mission of aiding underserved communities. Learn more about Grameen America at www.grameenamerica.org

              Vision Spring

              VisionSpring is making the wonder of clear vision possible for all by helping provide affordable and quality eyeglasses to those in need. For many, lack of access to affordable eyeglasses leads to loss of employment or less educational opportunities.

              VisionSpring partners with organizations who join them in their mission of supporting livelihood initiatives, enhancing potential for all. Learn more about Vision Spring at https://visionspring.org Theorem has consistently partnered with VisionSpring to organize free events, such as eye check-ups, across multiple villages in the Mysuru, India region, impacting over 3,000 rural residents. We stand with VisionSpring in their mission to increase accessibility to quality eyewear and eye care.

              Covenant House

              Covenant House provides housing and supportive services to youth facing homelessness, helping young people transform their lives.

              For more than 5+ years, Theorem has supported Covenant House with corporate sponsorships, leading career-building workshops at their Newark, NJ shelter facility and participation in the organization’s fund raising Sleep Outs. Covenant House utilizes these Sleep Outs to raise funds and help shine a light on the injustice of youth homelessness, inspiring communities to step up and protect the vulnerable. We are proud to support Covenant House’s programs, which are designed to empower young people to overcome and rise above adversity, today and in the future. Learn more about Covenant House at www.covenanthouse.org

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