Digital marketing solutions provider Theorem has hired Reem Al-Basri, who joins to lead in the company’s London office as the Head of Digital Media Strategy. Previously, Al-Basri held several different titles while working at Publicis Group.
Marketers rank their top 11 uses for automation: report generation, data monitoring and quality control top list
Experts within the ad industry believe that automation may not only lead to increased profitability but could also be the key to solving typical ad