Category: News

How Ad Industry Experts Are Putting AI To Work

News

AI is so hot right now. Generative AI tools such as ChatGPT and DALL-E are dazzling the public, with ChatGPT alone seeing 10 million daily users since its release in November. No doubt your Twitter feed has been full of people sharing screenshots of their “conversations” with ChatGPT, often in the spirit of fun. But […]

Theorem Selected as 2023 UK Digital Excellence Awards Finalist in ‘Best Use of Technology’ Category

Theorem, a global, full-service digital marketing solutions company, is honored to be shortlisted in the ‘Best Use of Technology’ category in the 2023 UK Digital Excellence Awards. With over 20 years of expertise in the ad-ops business, Theorem strives to ensure that clients have accessibility to agile automation solutions that eliminate error margins, improve efficiency, enable scalability and ultimately drive increases in revenue at scale.

Inspirational Woman: Reem Al-Basri | Head of Digital Media Strategy, Theorem Inc.

News

As the Head of Digital Media Strategy, Reem’s focus is growing the UK business with a particular emphasis on expanding Theorem’s client base in the retail and D2C sectors. Reem brings deep experience in media planning, client services, communication strategy and account leadership. Her strategic perspective earned her opportunities to work on global clients, become […]

12/27/22: Cynopsis Presents Looking Ahead…

News

Who Will Be the Big Winners in 2023? Cynopsis polled industry experts for their thoughts on what success will look like in the coming year. Here’s what they had to say… “The big winners in 2023 will be those media companies who deliver the greatest value – to their affiliates, to ad agencies, or directly […]

Infrastructure & Automation: Predictions for 2023

News

In the context of economic uncertainty, staffing shortfalls, and the necessity to leverage signals beyond the third-party cookie, it is unsurprising that advertisers are now turning towards artificial intelligence (AI) and other automated solutions to repurpose their ad infrastructure for leanness and agility. Research released this year by ExchangeWire, in association with Scibids, revealed that […]

How marketers can get recession ready

News

Whether mastering the ‘micro-conversion’ or leaning into automation, CMOs are finding new ways to take charge of the market at its most turbulent The pandemic spurred a wave of transformation, from increased digitisation to new ESG initiatives and changing work patterns. But as the dust settles on Covid-19 and organisations brace for a downturn, waiting […]

How to Keep Flexibility in the Evolving Workplace for Years to Come

News

By Jenn Choo, Director of Marketing, Theorem Over the past 2 years we have witnessed some incredible changes in the way we live and the way we work. The call of millennials and Gen Z for more remote working options came to fruition through the lockdowns of the pandemic.  Businesses were cautious, unsure of the […]

What Consumer Shifts in Data Ownership and Brand Engagement Mean for Marketers

News

Data privacy has become one of the main topics of conversation within the marketing industry. With constant changes to data privacy coming to fruition every day, the demise of the third-party cookie very close on the horizon, and an ever–increasing call for more transparency from brands, marketing trends are evolving at a challenging pace. Looking […]

Automation and data-driven personalisation are key during peak season

News

Here we go again: The holiday shopping season is fast approaching with Black Friday and Cyber Monday just weeks away. Digital fatigue is a legitimate problem for brands – this, coupled with a growing cost of living crisis puts marketers in an interesting place as we approach the busiest shopping season of the year.  So, […]

Keynote: Future-Proofing Adtech Monetization for Scale

Theorem

Jay Kulkarni, CEO of marketing solutions provider Theorem, will discuss the needs of OTT providers when it comes to adtech monetization via ad supported models, and how to future-proof processes to enable scale and increase revenues.

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            Meto

            Meto

            Meto is a tech-based nonprofit intent on making access to quality higher education a reality for all students. We have a special focus on creating scholarships for low-income students.


            In 2018, Meto was founded to connect African students with university opportunities. Along the way, we have learned that all students can benefit from our innovative model, wherein universities make the first move and invite good-fit students to apply. So, in 2023, we opened our platform to students across the globe.

            website: https://meto-intl.org/

                      Nikhil Badlani Foundation

                      The Mission of the Nikhil Badlani Foundation (the “Foundation”) is to enhance the lives of underserved children in West Orange, NJ and neighboring communities through music lessons, scholarships, and traffic safety education for all.

                      Since the Foundation was established in 2011, Theorem has consistently been an annual sponsor of and team participant in the STOP for Nikhil 5K Run/3K Walk. This event intends to raise traffic safety awareness and to serve as a way to remembervbgfc ≈ and honor those who have been killed or seriously injured in traffic accidents. We recognize the importance of raising awareness and road safety amongst teenagers and parents alike, especially in the local communities of our Chatham, New Jersey office. Learn more about the Nikhil Badlani Foundation at nikhilbadlanifoundation.org

                      Diversity and Inclusion

                      Theorem actively aids in the ongoing fight against systemic racism and discrimination, realizing the importance of ongoing discussions surrounding diversity and inclusion.

                      By contributing to organizations such as Black Girls Code and the Anti-Racism fund, we aim to be a fundamental supporter of diversity in the workplace and beyond. These organizations specifically speak to Theorem’s role as a leading voice in the technology innovation space and we avidly support their missions. The vision of Black Girls Code is to empower girls of color, ages 7-17 to become innovators in STEM fields and encourages them to be the builders of their own futures. The Anti-Racism Fund serves as a response to the inequities experienced by the African-American community. It provides monetary support to a dynamic portfolio of curated organizations as a way to inject and enable social change.

                      Feeding America

                      Feeding America is the largest charity working to end hunger in the United States. By partnering with local food banks, food pantries and other community food programs, Feeding America looks to advance change across the country and ensure equitable access to nutritious food.

                      As a long-standing contributor and sponsor of Feeding America, we deeply believe in their vision of an America without hunger. The need for and importance of organizations like Feeding America has has become more and more prevalent as communities face more hardships as a result of the pandemic and the current economy. Theorem is dedicated to its continued contributions to Feeding America to do our part to empower and strengthen our communities. Learn more about Feeding America at www.feedingamerica.org

                      Grameen America

                      Grameen America is dedicated to helping entrepreneurial women who live in poverty build businesses to enable financial stability mobility.

                      Since their founding in the United States in 2008, Theorem has supported Grameen America’s mission, which seeks to build upon the legacy of Presidential Medal of Freedom, Congressional Gold Medal and Nobel Peace Prize winner Muhammad Yunus. Through financial contributions and event participation, Theorem has contributed to Grameen America’s cause. As an immigrant entrepreneur himself, our CEO Jay Kulkarni is especially eager to support the organization’s mission of aiding underserved communities. Learn more about Grameen America at www.grameenamerica.org

                      Vision Spring

                      VisionSpring is making the wonder of clear vision possible for all by helping provide affordable and quality eyeglasses to those in need. For many, lack of access to affordable eyeglasses leads to loss of employment or less educational opportunities.

                      VisionSpring partners with organizations who join them in their mission of supporting livelihood initiatives, enhancing potential for all. Learn more about Vision Spring at https://visionspring.org Theorem has consistently partnered with VisionSpring to organize free events, such as eye check-ups, across multiple villages in the Mysuru, India region, impacting over 3,000 rural residents. We stand with VisionSpring in their mission to increase accessibility to quality eyewear and eye care.

                      Covenant House

                      Covenant House provides housing and supportive services to youth facing homelessness, helping young people transform their lives.

                      For more than 5+ years, Theorem has supported Covenant House with corporate sponsorships, leading career-building workshops at their Newark, NJ shelter facility and participation in the organization’s fund raising Sleep Outs. Covenant House utilizes these Sleep Outs to raise funds and help shine a light on the injustice of youth homelessness, inspiring communities to step up and protect the vulnerable. We are proud to support Covenant House’s programs, which are designed to empower young people to overcome and rise above adversity, today and in the future. Learn more about Covenant House at www.covenanthouse.org

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