What’s Next for AI and Marketing?
Since its launch in November 2022, ChatGPT, the chatbot developed by OpenAI, has been inescapable. Across the business world and society as a whole, people have been equal parts amused by its capabilities, excited for its potential and impressed by its iterations like GPT-4. They’ve also been fearful, with many speaking up about the technology’s safety, […]
The Role Automation Plays in the Future of Ad Monetization
Many businesses outside of the traditional media category are turning to advertising as an additional revenue stream. There is good reason for this shift. Advertising is a high margin business that has the potential to increase revenue substantially. What can sometimes be overlooked is the complexity of the ad ops process, which if not done […]
Everyone’s Obsessed with AI… But Don’t Forget the Humans
AI is taking over the internet, and what feels like the world lately. While generative AI tools like ChatGPT and DALL-E continue to grasp consumers’ attention, AI has been used for many business applications in digital media and marketing. With 83 percent of companies claiming that AI is a top priority in their business plans, […]
Theorem Wins Two AVA Digital Awards for Content Marketing and Creative Web Design
Theorem has been selected as the 2023 winner of two AVA Digital Awards, earning a Gold Award in the “Content Marketing/Blog Series” category and Platinum Award in the “Creativity (Web Design)/Website” category.
How Can Ad Ops and New Media Players Eliminate Inefficiencies?
For some reason, publishers have slowly adopted new ad ops methods. Many have fallen into the pattern of simply doing things as they have always been done. Many of the processes in current and long-standing ad ops workflows are heavily manual, like audience targeting, campaign set-up, optimization, and data analysis, to name a few. This […]
Why Advertisers Must Embrace OTT Services’ Ad-Supported Models in 2023
All streaming media companies have content and audiences, but what is critical is the ability for these brands to come up with new, innovative ways to package the content and reach audiences based on their content consumption preferences.
THE LATEST IN MULTI-LOCATION MARKETING
Brands Learn to Scale Campaign Execution with Ad Automation In 2023, everyone is being challenged to do more with less. Budget cuts and external pressures have caused nearly half of U.S. brands to freeze or reduce media spending in the past year, but still, the demands for results put on marketers have never been greater. In […]
Brands Learn to Scale Campaign Execution with Ad Automation
In 2023, everyone is being challenged to do more with less. Budget cuts and external pressures have caused nearly half of U.S. brands to freeze or reduce media spending in the past year, but still, the demands for results put on marketers have never been greater. In response, many brands and publishers are seeking new strategies, […]
The AI balancing act: 3 tips for a successful D2C strategy
Getting the right mix of automation versus the human experience can help you prevent fulfilment problems damaging customer experience and loyalty. But when do you need the human touch, and when is it best to deploy AI? Reem Al-Basri, Head of Digital Media Strategy, Theorem Inc. explains why the reduction of brand awareness associated with search […]
Theorem India Wins 2 Awards at Economic Times Human Capital Awards
At the 2nd edition of The Economic Times Human Capital Awards Theorem India has won laurels by winning the Excellence in Remote Work Arrangement and Management Award.
