Author: Jenn Choo

Top Tips For Identifying and Targeting Ideal Audience Segments

Modern marketing teams are all implementing strategies to identify and target their ideal audiences. The challenge they currently face is how best to pivot their strategies to meet the demands of the impending endemic market we are living in. But what are the best ways to optimize your audience identification and targeting strategies in this modern marketing landscape?

How the Cookie Crumbles: What is the Future State of the Cookie?

The marketing world is abuzz with the demise of the third-party cookie. The reign of first-party data is imminent and many companies need to shift their focus to first-party data collection. But transitioning and leveraging first-party data is about much more than creating your own cookies, initiating new forms, and establishing a robust database. It also involves adapting to ever-evolving data compliance and privacy laws which is more complicated than it seems. How can marketing teams remain agile and adapt to the changes arising from the depreciation of the third-party cookie to ensure success?

Why Engaging in Micro-Moments Is Vital for Customer Engagement

In this new pandemic landscape, home-bound consumers are scrolling, clicking, and tapping more than ever before and the relevance of micro-moments in terms of customer engagement is clear. Marketing teams need to connect fragmented customer journeys to ROI and growth while ensuring customer engagement and loyalty, and micro-moments are a sure-fire way to do so.

Marketing Cloud Best Practices for Retail Brands

From enabling robust data collection, utilization methodologies and audience segmentation, to targeting, brand consistency and ongoing customer engagement, following the best practices for retail brands in the current marketing landscape is more critical than ever before.

The Importance of Omnichannel Marketing in the Modern Landscape

In the current digital landscape, communication and transparency between sales and marketing is imperative. With outbound efforts on the decline and inbound and micro moment marketing on the rise, marketing teams are contributing more leads and clients to the sales pipeline than ever before.

Meeting Consumer Demand for Transparent Marketing Practices

Consumer demand has accelerated the need for digital advertisers to pivot their strategies towards a more mobile-first, omnichannel, more personalized approach. While these trends are continuously evolving, it is clear that they are here to stay. To successfully adapt, media marketers must create deeper digital connections, better tailor their ad development, and leverage new platforms and technologies while adhering to a transparent privacy-first approach.

Episode 9: What’s Next For Digital Advertising

Consumer demand has accelerated the need for digital advertisers to pivot their strategies towards a more mobile-first, omnichannel, more personalized approach. While these trends are continuously evolving, it is clear that they are here to stay. To successfully adapt, media marketers must create deeper digital connections, better tailor their ad development, and leverage new platforms and technologies while adhering to a transparent privacy-first approach.

          Meto

          Meto

          Meto is a tech-based nonprofit intent on making access to quality higher education a reality for all students. We have a special focus on creating scholarships for low-income students.


          In 2018, Meto was founded to connect African students with university opportunities. Along the way, we have learned that all students can benefit from our innovative model, wherein universities make the first move and invite good-fit students to apply. So, in 2023, we opened our platform to students across the globe.

          website: https://meto-intl.org/

                    Nikhil Badlani Foundation

                    The Mission of the Nikhil Badlani Foundation (the “Foundation”) is to enhance the lives of underserved children in West Orange, NJ and neighboring communities through music lessons, scholarships, and traffic safety education for all.

                    Since the Foundation was established in 2011, Theorem has consistently been an annual sponsor of and team participant in the STOP for Nikhil 5K Run/3K Walk. This event intends to raise traffic safety awareness and to serve as a way to remembervbgfc ≈ and honor those who have been killed or seriously injured in traffic accidents. We recognize the importance of raising awareness and road safety amongst teenagers and parents alike, especially in the local communities of our Chatham, New Jersey office. Learn more about the Nikhil Badlani Foundation at nikhilbadlanifoundation.org

                    Diversity and Inclusion

                    Theorem actively aids in the ongoing fight against systemic racism and discrimination, realizing the importance of ongoing discussions surrounding diversity and inclusion.

                    By contributing to organizations such as Black Girls Code and the Anti-Racism fund, we aim to be a fundamental supporter of diversity in the workplace and beyond. These organizations specifically speak to Theorem’s role as a leading voice in the technology innovation space and we avidly support their missions. The vision of Black Girls Code is to empower girls of color, ages 7-17 to become innovators in STEM fields and encourages them to be the builders of their own futures. The Anti-Racism Fund serves as a response to the inequities experienced by the African-American community. It provides monetary support to a dynamic portfolio of curated organizations as a way to inject and enable social change.

                    Feeding America

                    Feeding America is the largest charity working to end hunger in the United States. By partnering with local food banks, food pantries and other community food programs, Feeding America looks to advance change across the country and ensure equitable access to nutritious food.

                    As a long-standing contributor and sponsor of Feeding America, we deeply believe in their vision of an America without hunger. The need for and importance of organizations like Feeding America has has become more and more prevalent as communities face more hardships as a result of the pandemic and the current economy. Theorem is dedicated to its continued contributions to Feeding America to do our part to empower and strengthen our communities. Learn more about Feeding America at www.feedingamerica.org

                    Grameen America

                    Grameen America is dedicated to helping entrepreneurial women who live in poverty build businesses to enable financial stability mobility.

                    Since their founding in the United States in 2008, Theorem has supported Grameen America’s mission, which seeks to build upon the legacy of Presidential Medal of Freedom, Congressional Gold Medal and Nobel Peace Prize winner Muhammad Yunus. Through financial contributions and event participation, Theorem has contributed to Grameen America’s cause. As an immigrant entrepreneur himself, our CEO Jay Kulkarni is especially eager to support the organization’s mission of aiding underserved communities. Learn more about Grameen America at www.grameenamerica.org

                    Vision Spring

                    VisionSpring is making the wonder of clear vision possible for all by helping provide affordable and quality eyeglasses to those in need. For many, lack of access to affordable eyeglasses leads to loss of employment or less educational opportunities.

                    VisionSpring partners with organizations who join them in their mission of supporting livelihood initiatives, enhancing potential for all. Learn more about Vision Spring at https://visionspring.org Theorem has consistently partnered with VisionSpring to organize free events, such as eye check-ups, across multiple villages in the Mysuru, India region, impacting over 3,000 rural residents. We stand with VisionSpring in their mission to increase accessibility to quality eyewear and eye care.

                    Covenant House

                    Covenant House provides housing and supportive services to youth facing homelessness, helping young people transform their lives.

                    For more than 5+ years, Theorem has supported Covenant House with corporate sponsorships, leading career-building workshops at their Newark, NJ shelter facility and participation in the organization’s fund raising Sleep Outs. Covenant House utilizes these Sleep Outs to raise funds and help shine a light on the injustice of youth homelessness, inspiring communities to step up and protect the vulnerable. We are proud to support Covenant House’s programs, which are designed to empower young people to overcome and rise above adversity, today and in the future. Learn more about Covenant House at www.covenanthouse.org

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