1. Align Your Internal Teams
In today’s digital-first business landscape, successful organizations have IT departments that do more than simply oversee technology infrastructure. As MarTech tools become more accessible and sophisticated, savvy companies are enlisting the expertise of their IT teams to ensure the best overall experiences for their customers. While digital marketing teams may be the ones responsible for creating engaging content, the success of that content relies largely on how it’s presented and delivered from a technological standpoint.
2. Support & Invest In Your Employees
3. Embrace Creative Automation
From collaborative design tools such as Figma and InVision to digital asset and project management platforms like Trello, Smartsheet, and Asana, these programs provide busy teams the ability to produce effective, multi-platform creatives while saving time, effort, and money. Rather than resist the introduction of automation into the creative process, today’s most successful marketing teams are using it to increase their creative capacity, scale their content production, boost campaign ROI, and improve overall operational efficiency.