The Future of Mobile Marketing: Top Strategies for Success in 2022
As the world becomes more connected and mobile viewing numbers continue to grow, marketing teams must look to trends and new methods to optimize their mobile marketing efforts for both current and future success.
9 Omnichannel Metrics Your Business Should Be Measuring to Gauge Success
There’s no one right way to measure omnichannel marketing campaign success. But there is a way to make your metrics work for you by identifying your goals and setting precise objectives at the outset of every campaign. This helps ensure your KPIs demonstrate growth and can be leveraged to provide compelling evidence of success to leadership.
The Future of Modern Marketing: Why Retail Media Networks & Automation Are Essential for Success
With retail media networks (RMN) on the rise, automation has become a necessity for all retail marketers. No longer just a tool for optimizing operational efficiency, it can be used to drive customer purchasing decisions at the most influential levels.
Perfecting Your Post-Holiday Marketing Campaigns: 4 Tips for Converting Seasonal Shoppers
Marketing to retail customers right after a sales-heavy holiday season can be tricky. Instead of worrying about immediately increasing your bottom line — which can be a daunting task if your campaigns were successful — now’s the time to focus your efforts on bringing in new customers and further engaging the ones you’ve gained.
5 Big Benefits of a Real-Time Data & Insights Strategy
Establishing a real-time data and insights strategy is a must to guide effective decision-making, ensure business agility, and keep your customers connected and engaged at every touchpoint.
Establishing Operational Efficiency in the Age of Automation
In today’s turbulent marketing landscape, establishing and maintaining operational efficiency requires proactive planning and an investment in your employees to help ensure retention and workforce flexibility. It also involves aligning your marketing team’s efforts with other key departments and embracing tech tools that can help optimize creative workflows.
5 More Customer Engagement Challenges & How to Fix Them
It’s essential for all brands to have a solid customer engagement strategy — and to identify and address the issues that may be harming or hampering their efforts.
Making the Most of Mega Sale Days: 5 Must-Use Tips for Converting Holiday Shoppers
When it comes to converting shoppers during the most wonderful time of the year, online retailers need to do everything they can to make their Black Friday and Cyber Monday (BFCM) sales stand out. In addition to offering enticing deals and discounts, this requires research, strategic thinking, and the willingness and ability to leverage multiple marketing channels.
Embracing Creative Automation: How Design Teams Can Use Tech to Enhance Their Imagination
Creative automation can liberate humans from the tedious tasks that all too often stifle creativity, especially when it comes to digital marketing creatives.
Best Practices: Dynamic Creative Optimization (DCO)
DCO is a must-have tool for creating highly targeted and personalized dynamic ads. While it is an automated and hands-off marketing tool, it does require some forethought and strategy for success.