1. Dress Your Goods to Impress Recipients and Holiday Shoppers Alike
Holiday shoppers who are sending gifts to far-flung friends and family members appreciate an unboxing experience that mirrors the magic of receiving a beautifully-wrapped gift in person —and so do their recipients.
The investment you make in a memorable unboxing experience can benefit your business in two ways:
2. Give Your Post-Purchase Email Welcome Series a Holiday Update
3. Pinpoint Your Top Holiday Sale and Launch a Post-Holiday Version
Dive into your data to determine which holiday sale drove the most success for the metric you aim to improve and create a post-holiday sale that mirrors its promotion. For example, if your goal is to increase average purchase value by the end of the year, determine which sale achieved the highest average purchase value during the holiday season. Let’s say that sale was “Save $50 when you spend $200.” You may want to repeat this sale structure in a way that aligns with the week after the holiday like framing it as a holiday clearance sale.