Curating Content That Appeals to Every Stage of the Buying Process
- Where can I reach my ideal buyer?
- Which social platforms do they live on?
- Are they searching for and purchasing products online, or do they prefer to shop in-store?
- How can I best appeal to my consumer targets, based on the buying stage they are currently in?
- What do consumers know about my products at their current stage?
- What additional information could I provide that they may be searching for at this stage in their buyer journey?