How to operationalize personalization at scale
Discover why personalization at scale is such a big challenge in commerce — and what you can do about it.
Building a true omnichannel strategy
Understand how to unlock data to build a seamless, customer-centric shopping experience across all channels.
The Importance of Unified Data in Driving Cross-Team Results
Unifying data is a great way to organize the abundance of data that most organizations today are collecting. Instead of having your data segmented and scattered throughout your business, use unified data for greater success.
The Importance of Creativity & Building Brand Identity to Support Long Term Business Growth
Having a creative brand identity that is ever-adaptable for customers needs will help ensure your business can see long-term success.
2023 Best Practices for SMS Marketing
With the lingering effects of COVID, inflation, and a recession creeping in, retailers must adjust their Black Friday/Cyber Monday strategies.
10 Exciting Email Trends That Will Dominate 2023
Rather than letting the rapid influx of new ways to engage your customer base overwhelm you, start adopting a few new D2C marketing strategies that will best resonate with your customers.
The Future of Video Advertising and Marketing
Video has quickly overtaken the internet and every social platform available, giving marketers the opportunity to take their customer engagement strategies to the next level.
Revisiting Kinetic Emails in the Endemic Era Marketing Landscape
Modern consumers crave ease and relevant information via personalization, and marketers are looking to deliver just that via kinetic emails.
Should Your DTC Brand Adopt a Subscription Model?
Adopting a DTC subscription model can help boost revenue and customer retention by enhancing the customer experience and expanding reach.
How to Master the Evolution of Customer Experience-Based Marketing
Learn how to master the evolution of customer experience-based marketing by looking at the history and evolution of the CX journey.