Unlocking the Power of Brand Reputation: How Trust and Sustainability Drive Success
In the competitive marketplace of today, consumers are no longer just buying products—they’re buying into the values behind them. More than ever, people want to support brands that are transparent
Automating ad operations: turning doers into revenue drivers
Automation isn’t simply about streamlining processes, to be most effective, it means reimagining the roles within ad operations
Are the time-consuming, error-prone manual processes of traditional ad operations a thing of the past? The answer is simple – they can be. Because there’s a paradigm shift happening in the fast-paced world of digital publishing. The catalyst behind this shift is automation. And it’s not just transforming ad operations, it’s also driving growth and unlocking new revenue channels for media companies.
Boosting customer lifetime value: Insights to transform loyalty into evangelism
In today’s fiercely competitive consumer landscape unlocking customer lifetime value by fostering deep-rooted loyalty is the key to achieving unparalleled brand success and longevity.
How Automation Harmonizes Tech-enabled Creatives And Ad Ops
Digital media has always been marked by the intersection of creativity and technology. Unfortunately, in many cases that intersection has been a bumpy one.
Why Custom Solutions Are the Smart AI Investment
By embracing a tailored approach, media executives can accelerate AI adoption with purpose-built solutions that deliver immediate value and growth.
The ROI of Automated Workflows
Explore the many benefits of automation in advertising, and its impact on your bottom line.
You’re Right About Automation
Most ad professionals agree automation can make their businesses more profitable. True, but how?
3 Automation Myths Holding Organizations Back From Their Full Potential
Automation is too expensive, too complex, too time consuming … really? Don’t let these challenges stop you.
How to find your breakthrough in commerce
Explore the Theorem approach to uncovering breakthrough opportunities, to stand out in today’s competitive commerce market.
How to operationalize personalization at scale
Discover why personalization at scale is such a big challenge in commerce — and what you can do about it.