Should Your DTC Brand Adopt a Subscription Model?

If your brand has an influx of customers and consistent product inventory, consider adopting a DTC subscription model. At the core of the pandemic, when in-store shopping ground to a halt, consumers flocked to brands offering subscription services as a way to get products shipped to their door.  

While some pandemicera trends have died out, the subscription model is still kicking. In fact, UBS predicts that the “subscription economy” will grow to $1.5 trillion by 2025, doubling what it is today. 

How to Get the Most from Your DTC Subscription Model

Offering a DTC subscription model can cohesively benefit consumers and businesses. It provides consumers with a fast, efficient, and affordable way to get their favorite products, and helps businesses boost revenue, expand reach, enhance the customer experience, and improve customer retention. Onboarding subscription customers is an investment in a long-term consumer relationship and potentially more from positive reviews and referrals. Successful subscription businesses offer direct promotions to subscription customers, strong customer service, exciting onboarding, and tactful personalization.

The Kearney Consumer Institute surveyed subscription services and found that more than half of respondents said they wanted to spend less than $50 a month on subscriptions. Offering direct promotions for subscription services that are tailored to specific customers enhances customer experience and convinces the consumer that your subscription services are worth the value. Competitive offers create higher conversion rates that lead to greater success metrics. 

In addition to having competitive offers, it’s important for brands to pay attention to crafting an exceptional customer experience. 

Other key factors to making subscription models worthwhile are: 

  • Delivering quality products
  • Offering a variety of products to select from
  • Providing superior customer service
  • Creating a simple onboarding process

Notable DTC Subscription Models

Many brands have had huge success with subscription models. Each one offers competitive prices for a niche industry. Use these success stories to inspire your future plans.
Dollar Shave Club
Dollar Shave Club offers shaving products tailored to each customer through a monthly subscription box. The benefits they list for the subscription are: 
  • Flexible delivery dates
  • No hidden fees
  • 30-Day money back guarantee
  • Club Pros to answer your questions
  • Cancel anytime online
Dollar Shave Club Subscription

Because of these benefits, Dollar Shave club has the highest customer retention among men’s grooming subscription companies.

Hertz adopted a subscription business in the car rental industry. They label it as an alternative to owning or leasing your own vehicle. Their website highlights the benefits of this model. 

According to GlobeNewswire, car subscription market size is projected to reach USD 15.56 Billion by 2030. 

For people who want to save time and money around meal time, HelloFresh offers a solution with recipes and fresh ingredients sent to customer’s doors each week. Each month, HelloFresh sends out 10 million meals. Customer retention is supported by the company’s unique weekly variety of meal selections and a system that rewards customers when they make consecutive weekly orders.

According to GlobeNewswire, car subscription market size is projected to reach USD 15.56 Billion by 2030. 

Will your brand join the successful DTC subscription models?

After seeing how some well-known brands have successfully adopted a DTC subscription model, you may want to consider implementing a subscription-based model for your own business. Here‘s how you can get started: 


Know your customers and their value

Having a firm grasp of who your customers are, what they’re looking for, and what you can offer them is the first step to creating a subscription model that works.


Offer flexible options

Not all of your customers are going to want the same thing. Offering different tiers that have unique pricing and products for your customers to choose from will encourage more people to be interested in your subscription services. 


Have a retention strategy

While subscription services like HelloFresh offer great deals to get customers started, it’s not always enough to keep subscription customers on board. Consider offering a rewards program for those who stay, like offering a special gift for every few boxes ordered

With the tips listed above, your brand could join those successful in implementing a direct-to-consumer subscription model. Remember to always keep your customers best interests at heart and your efforts will likely be rewarded with success.

You may also like...

Subscribe to Our Blog

Subscribe to receive an email when we publish new content!

    Ready To Empower Your Business?

    We can help you future-ready your business with customized, innovative solutions designed to foster sustainable growth.



    Meto is a tech-based nonprofit intent on making access to quality higher education a reality for all students. We have a special focus on creating scholarships for low-income students.

    In 2018, Meto was founded to connect African students with university opportunities. Along the way, we have learned that all students can benefit from our innovative model, wherein universities make the first move and invite good-fit students to apply. So, in 2023, we opened our platform to students across the globe.


              Nikhil Badlani Foundation

              The Mission of the Nikhil Badlani Foundation (the “Foundation”) is to enhance the lives of underserved children in West Orange, NJ and neighboring communities through music lessons, scholarships, and traffic safety education for all.

              Since the Foundation was established in 2011, Theorem has consistently been an annual sponsor of and team participant in the STOP for Nikhil 5K Run/3K Walk. This event intends to raise traffic safety awareness and to serve as a way to remembervbgfc ≈ and honor those who have been killed or seriously injured in traffic accidents. We recognize the importance of raising awareness and road safety amongst teenagers and parents alike, especially in the local communities of our Chatham, New Jersey office. Learn more about the Nikhil Badlani Foundation at

              Diversity and Inclusion

              Theorem actively aids in the ongoing fight against systemic racism and discrimination, realizing the importance of ongoing discussions surrounding diversity and inclusion.

              By contributing to organizations such as Black Girls Code and the Anti-Racism fund, we aim to be a fundamental supporter of diversity in the workplace and beyond. These organizations specifically speak to Theorem’s role as a leading voice in the technology innovation space and we avidly support their missions. The vision of Black Girls Code is to empower girls of color, ages 7-17 to become innovators in STEM fields and encourages them to be the builders of their own futures. The Anti-Racism Fund serves as a response to the inequities experienced by the African-American community. It provides monetary support to a dynamic portfolio of curated organizations as a way to inject and enable social change.

              Feeding America

              Feeding America is the largest charity working to end hunger in the United States. By partnering with local food banks, food pantries and other community food programs, Feeding America looks to advance change across the country and ensure equitable access to nutritious food.

              As a long-standing contributor and sponsor of Feeding America, we deeply believe in their vision of an America without hunger. The need for and importance of organizations like Feeding America has has become more and more prevalent as communities face more hardships as a result of the pandemic and the current economy. Theorem is dedicated to its continued contributions to Feeding America to do our part to empower and strengthen our communities. Learn more about Feeding America at

              Grameen America

              Grameen America is dedicated to helping entrepreneurial women who live in poverty build businesses to enable financial stability mobility.

              Since their founding in the United States in 2008, Theorem has supported Grameen America’s mission, which seeks to build upon the legacy of Presidential Medal of Freedom, Congressional Gold Medal and Nobel Peace Prize winner Muhammad Yunus. Through financial contributions and event participation, Theorem has contributed to Grameen America’s cause. As an immigrant entrepreneur himself, our CEO Jay Kulkarni is especially eager to support the organization’s mission of aiding underserved communities. Learn more about Grameen America at

              Vision Spring

              VisionSpring is making the wonder of clear vision possible for all by helping provide affordable and quality eyeglasses to those in need. For many, lack of access to affordable eyeglasses leads to loss of employment or less educational opportunities.

              VisionSpring partners with organizations who join them in their mission of supporting livelihood initiatives, enhancing potential for all. Learn more about Vision Spring at Theorem has consistently partnered with VisionSpring to organize free events, such as eye check-ups, across multiple villages in the Mysuru, India region, impacting over 3,000 rural residents. We stand with VisionSpring in their mission to increase accessibility to quality eyewear and eye care.

              Covenant House

              Covenant House provides housing and supportive services to youth facing homelessness, helping young people transform their lives.

              For more than 5+ years, Theorem has supported Covenant House with corporate sponsorships, leading career-building workshops at their Newark, NJ shelter facility and participation in the organization’s fund raising Sleep Outs. Covenant House utilizes these Sleep Outs to raise funds and help shine a light on the injustice of youth homelessness, inspiring communities to step up and protect the vulnerable. We are proud to support Covenant House’s programs, which are designed to empower young people to overcome and rise above adversity, today and in the future. Learn more about Covenant House at

              Contract Type



              Job Title

              Contract Type



              Job Title

              Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.