How to Get the Most from Your DTC Subscription Model
The Kearney Consumer Institute surveyed subscription services and found that more than half of respondents said they wanted to spend less than $50 a month on subscriptions. Offering direct promotions for subscription services that are tailored to specific customers enhances customer experience and convinces the consumer that your subscription services are worth the value. Competitive offers create higher conversion rates that lead to greater success metrics.
Notable DTC Subscription Models
Will your brand join the successful DTC subscription models?