Category: Series

Zero-Party Data: It’s Not About Data Points, It’s About Context

The marketing community is abuzz with discussions about zero-party data and the sunsetting of the third-party cookie. What isn’t being focused on is zero-party data and how teams should collect and leverage it. It’s not just about building out forms, it’s about engagement and context.

Why More Marketing Teams Are Turning to Audio Streaming to Boost Their ROI

In a marketing landscape that’s overwhelmingly visual, brands can increase their impact by taking advantage of digital audio advertising. In addition to creating an emotional connection with listeners via sound, audio ads can reach consumers during the screen-free moments of their day, when they’re engaged in other activities but still receptive to receiving information.

How to Craft Content That Appeals to Every Stage of the Retail Buyer’s Journey

A major buzzword for the modern marketer is “content”. It’s all we hear, and there’s a reason why. Curating brand centric, educational content is the best way capture the attention of potential buyers in the modern marketing landscape. But how does one take such a broad concept like “content” and transform it into a series of omni-channel messaging that both educates and influences our ideal customers to take action whenever and where ever they reside in the digital world?

4 Ecommerce Advertising Trends to Watch

From leveraging new trending social platforms to launching interactive ads across big-name ad networks and newly minted retail media networks, here are some important ecommerce advertising trends to utilize in your strategy.

What the Metaverse Means for the Future of Marketing

The marketing landscape is abuzz with talks of the metaverse, but what does the future of marketing in the metaverse look like? Ideally, the immersive virtual worlds of the metaverse will provide marketing teams with the ability to create deeper engagement strategies for more diverse groups of consumers. This will enable marketers to expand on current omnichannel strategies to meet customers whenever and where ever they roam in the virtual world.

9 Omnichannel Metrics Your Business Should Be Measuring to Gauge Success

There’s no one right way to measure omnichannel marketing campaign success. But there is a way to make your metrics work for you by identifying your goals and setting precise objectives at the outset of every campaign. This helps ensure your KPIs demonstrate growth and can be leveraged to provide compelling evidence of success to leadership.

          Meto

          Meto

          Meto is a tech-based nonprofit intent on making access to quality higher education a reality for all students. We have a special focus on creating scholarships for low-income students.


          In 2018, Meto was founded to connect African students with university opportunities. Along the way, we have learned that all students can benefit from our innovative model, wherein universities make the first move and invite good-fit students to apply. So, in 2023, we opened our platform to students across the globe.

          website: https://meto-intl.org/

                    Nikhil Badlani Foundation

                    The Mission of the Nikhil Badlani Foundation (the “Foundation”) is to enhance the lives of underserved children in West Orange, NJ and neighboring communities through music lessons, scholarships, and traffic safety education for all.

                    Since the Foundation was established in 2011, Theorem has consistently been an annual sponsor of and team participant in the STOP for Nikhil 5K Run/3K Walk. This event intends to raise traffic safety awareness and to serve as a way to remembervbgfc ≈ and honor those who have been killed or seriously injured in traffic accidents. We recognize the importance of raising awareness and road safety amongst teenagers and parents alike, especially in the local communities of our Chatham, New Jersey office. Learn more about the Nikhil Badlani Foundation at nikhilbadlanifoundation.org

                    Diversity and Inclusion

                    Theorem actively aids in the ongoing fight against systemic racism and discrimination, realizing the importance of ongoing discussions surrounding diversity and inclusion.

                    By contributing to organizations such as Black Girls Code and the Anti-Racism fund, we aim to be a fundamental supporter of diversity in the workplace and beyond. These organizations specifically speak to Theorem’s role as a leading voice in the technology innovation space and we avidly support their missions. The vision of Black Girls Code is to empower girls of color, ages 7-17 to become innovators in STEM fields and encourages them to be the builders of their own futures. The Anti-Racism Fund serves as a response to the inequities experienced by the African-American community. It provides monetary support to a dynamic portfolio of curated organizations as a way to inject and enable social change.

                    Feeding America

                    Feeding America is the largest charity working to end hunger in the United States. By partnering with local food banks, food pantries and other community food programs, Feeding America looks to advance change across the country and ensure equitable access to nutritious food.

                    As a long-standing contributor and sponsor of Feeding America, we deeply believe in their vision of an America without hunger. The need for and importance of organizations like Feeding America has has become more and more prevalent as communities face more hardships as a result of the pandemic and the current economy. Theorem is dedicated to its continued contributions to Feeding America to do our part to empower and strengthen our communities. Learn more about Feeding America at www.feedingamerica.org

                    Grameen America

                    Grameen America is dedicated to helping entrepreneurial women who live in poverty build businesses to enable financial stability mobility.

                    Since their founding in the United States in 2008, Theorem has supported Grameen America’s mission, which seeks to build upon the legacy of Presidential Medal of Freedom, Congressional Gold Medal and Nobel Peace Prize winner Muhammad Yunus. Through financial contributions and event participation, Theorem has contributed to Grameen America’s cause. As an immigrant entrepreneur himself, our CEO Jay Kulkarni is especially eager to support the organization’s mission of aiding underserved communities. Learn more about Grameen America at www.grameenamerica.org

                    Vision Spring

                    VisionSpring is making the wonder of clear vision possible for all by helping provide affordable and quality eyeglasses to those in need. For many, lack of access to affordable eyeglasses leads to loss of employment or less educational opportunities.

                    VisionSpring partners with organizations who join them in their mission of supporting livelihood initiatives, enhancing potential for all. Learn more about Vision Spring at https://visionspring.org Theorem has consistently partnered with VisionSpring to organize free events, such as eye check-ups, across multiple villages in the Mysuru, India region, impacting over 3,000 rural residents. We stand with VisionSpring in their mission to increase accessibility to quality eyewear and eye care.

                    Covenant House

                    Covenant House provides housing and supportive services to youth facing homelessness, helping young people transform their lives.

                    For more than 5+ years, Theorem has supported Covenant House with corporate sponsorships, leading career-building workshops at their Newark, NJ shelter facility and participation in the organization’s fund raising Sleep Outs. Covenant House utilizes these Sleep Outs to raise funds and help shine a light on the injustice of youth homelessness, inspiring communities to step up and protect the vulnerable. We are proud to support Covenant House’s programs, which are designed to empower young people to overcome and rise above adversity, today and in the future. Learn more about Covenant House at www.covenanthouse.org

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