The Evolutions of Marketing Technology Across 5 Decades
Marketers must utilize data to understand their audiences on a more personal level in order to construct marketing strategies that are more humanized. Appealing to deeper concerns with marketing efforts establishes trust and bolsters brand loyalty, and more in-depth data collection is necessary as the human condition continues to evolve through the COVID-19 crisis.
Episode 9: What’s Next For Digital Advertising
Consumer demand has accelerated the need for digital advertisers to pivot their strategies towards a more mobile-first, omnichannel, more personalized approach. While these trends are continuously evolving, it is clear that they are here to stay. To successfully adapt, media marketers must create deeper digital connections, better tailor their ad development, and leverage new platforms and technologies while adhering to a transparent privacy-first approach.
Determining the Real Investments of Marketing Campaign Process Automation
Getting a full and comprehensive view of the financial impact automation will have on your organization is a complex and multidimensional process that requires several key steps.
How Data and Insights Are Driving Customer Experience and Personalization Strategies
Today’s customers aren’t willing to wade through irrelevant messaging. They want a customer experience that recognizes them as individuals and serves them content tailored to their interests. The only way to achieve this with any real efficacy is to let data-driven personalization strategies lead the way.
Marketing Cloud Best Practices for Publishers
When it comes to the utilization of marketing cloud technologies for publishers, there are key components that must be considered in order to ensure success. From tech platform selection to curated content, audience segmentation and customization, the best practices for publishers are more complex and crucial than ever before.
Innovative Strategies for Modern Marketing Success
Continual shifts in marketing demand have created evolution in the marketing landscape and the strategies utilized for modern marketing success. Organizations with the ability to create flexible marketing planning, blueprint and implement agile MarTech, dynamically collect and utilize data and continually optimize organizational efficiency are sure to continually succeed.
Teamwork Makes the Dream Work: Why Aligning Your Tech & Marketing Teams Is a Must
With marketing technology on the rise, the lines between tech and marketing teams within a company are more blurred than ever before. What were once considered siloed departments must now come together to help achieve common goals.
Is Your Current MarTech Implementation Strategy Sound?
Developing and implementing a MarTech strategy is more than just selecting popular marketing software and hardware to execute marketing tactics. To ensure your MarTech stack and implementation will accelerate your business, you must first analyze and understand your business on a deeper level.
Sales and Marketing Alignment in the Current Digital Landscape
In the current digital landscape, communication and transparency between sales and marketing is imperative. With outbound efforts on the decline and inbound and micro moment marketing on the rise, marketing teams are contributing more leads and clients to the sales pipeline than ever before.
Mapping Automation Technology to Digital Marketing Processes
In our final chapter in this series, we’re going to take a look at what happens once you are ready to begin mapping actual automation technologies to the marketing processes in your workflow. In order to do this successfully, you need to break down your processes into three distinct categories: routine, standardized rule-based, and dynamic adaptive.
