Infrastructure & Automation: Predictions for 2023
In the context of economic uncertainty, staffing shortfalls, and the necessity to leverage signals beyond the third-party cookie, it is unsurprising that advertisers are now turning towards artificial intelligence (AI) and other automated solutions to repurpose their ad infrastructure for leanness and agility. Research released this year by ExchangeWire, in association with Scibids, revealed that […]
How marketers can get recession ready
Whether mastering the ‘micro-conversion’ or leaning into automation, CMOs are finding new ways to take charge of the market at its most turbulent The pandemic spurred a wave of transformation, from increased digitisation to new ESG initiatives and changing work patterns. But as the dust settles on Covid-19 and organisations brace for a downturn, waiting […]
How to Keep Flexibility in the Evolving Workplace for Years to Come
By Jenn Choo, Director of Marketing, Theorem Over the past 2 years we have witnessed some incredible changes in the way we live and the way we work. The call of millennials and Gen Z for more remote working options came to fruition through the lockdowns of the pandemic. Businesses were cautious, unsure of the […]
What Consumer Shifts in Data Ownership and Brand Engagement Mean for Marketers
Data privacy has become one of the main topics of conversation within the marketing industry. With constant changes to data privacy coming to fruition every day, the demise of the third-party cookie very close on the horizon, and an ever–increasing call for more transparency from brands, marketing trends are evolving at a challenging pace. Looking […]
Automation and data-driven personalisation are key during peak season
Here we go again: The holiday shopping season is fast approaching with Black Friday and Cyber Monday just weeks away. Digital fatigue is a legitimate problem for brands – this, coupled with a growing cost of living crisis puts marketers in an interesting place as we approach the busiest shopping season of the year. So, […]
Keynote: Future-Proofing Adtech Monetization for Scale
Jay Kulkarni, CEO of marketing solutions provider Theorem, will discuss the needs of OTT providers when it comes to adtech monetization via ad supported models, and how to future-proof processes to enable scale and increase revenues.
OPINION: How automation technology can boost your bottom line
Jay Kulkarni, CEO of Theorem The events of the last few years coupled with changes in user behaviour and advances in technology have led to a seismic shift in the way brands need to operate to keep competitive. The onset of the digital revolution, the pandemic and worldwide lockdowns have fuelled an explosion in digital communication. […]
Reducing Customer Acquisition Costs Comes Down to Zero-Party Data
Customer acquisition costs are growing. Some have estimated that it costs five times more to acquire a new customer than it does to retain an existing one, as reported by Forbes. With big changes on the horizon such as the deprecation of third-party cookies and a possible economic slowdown, marketers are trying to determine smarter […]
New Business Bulletin: Castify, Theorem, Storyly and many more
Castify.ai, an omnichannel content distribution and monetization platform that allows video content owners to create their own branded OTT applications and Linear Channels, has announced a partnership with Usercentrics, a consent management solution. The partnership aims at simplifying the way customers can provide their data sharing preferences within a familiar and privacy-first CTV application. With […]
Theorem Expands Automation Services, Bringing Greater Revenue Opportunities to Media and Entertainment Companies
Building on its work with global publisher, streaming, audio and OTT brands, Theorem grows AdOps automation and order-to-cash offerings Theorem, a full-service flexible digital marketing solutions provider, is expanding its automation services for media and entertainment brands including streaming companies, TV and radio broadcast companies. Theorem’s new AdOps automation and order-to-cash (OTC) offerings are designed […]