Infrastructure & Automation: Predictions for 2023

News

In the context of economic uncertainty, staffing shortfalls, and the necessity to leverage signals beyond the third-party cookie, it is unsurprising that advertisers are now turning towards artificial intelligence (AI) and other automated solutions to repurpose their ad infrastructure for leanness and agility. Research released this year by ExchangeWire, in association with Scibids, revealed that […]

How marketers can get recession ready

News

Whether mastering the ‘micro-conversion’ or leaning into automation, CMOs are finding new ways to take charge of the market at its most turbulent The pandemic spurred a wave of transformation, from increased digitisation to new ESG initiatives and changing work patterns. But as the dust settles on Covid-19 and organisations brace for a downturn, waiting […]

How to Keep Flexibility in the Evolving Workplace for Years to Come

News

By Jenn Choo, Director of Marketing, Theorem Over the past 2 years we have witnessed some incredible changes in the way we live and the way we work. The call of millennials and Gen Z for more remote working options came to fruition through the lockdowns of the pandemic.  Businesses were cautious, unsure of the […]

What Consumer Shifts in Data Ownership and Brand Engagement Mean for Marketers

News

Data privacy has become one of the main topics of conversation within the marketing industry. With constant changes to data privacy coming to fruition every day, the demise of the third-party cookie very close on the horizon, and an ever–increasing call for more transparency from brands, marketing trends are evolving at a challenging pace. Looking […]

Automation and data-driven personalisation are key during peak season

News

Here we go again: The holiday shopping season is fast approaching with Black Friday and Cyber Monday just weeks away. Digital fatigue is a legitimate problem for brands – this, coupled with a growing cost of living crisis puts marketers in an interesting place as we approach the busiest shopping season of the year.  So, […]

Keynote: Future-Proofing Adtech Monetization for Scale

Theorem

Jay Kulkarni, CEO of marketing solutions provider Theorem, will discuss the needs of OTT providers when it comes to adtech monetization via ad supported models, and how to future-proof processes to enable scale and increase revenues.

OPINION: How automation technology can boost your bottom line

Theorem

Jay Kulkarni, CEO of Theorem The events of the last few years coupled with changes in user behaviour and advances in technology have led to a seismic shift in the way brands need to operate to keep competitive. The onset of the digital revolution, the pandemic and worldwide lockdowns have fuelled an explosion in digital communication. […]

Reducing Customer Acquisition Costs Comes Down to Zero-Party Data

News

Customer acquisition costs are growing. Some have estimated that it costs five times more to acquire a new customer than it does to retain an existing one, as reported by Forbes. With big changes on the horizon such as the deprecation of third-party cookies and a possible economic slowdown, marketers are trying to determine smarter […]

New Business Bulletin: Castify, Theorem, Storyly and many more

News

Castify.ai, an omnichannel content distribution and monetization platform that allows video content owners to create their own branded OTT applications and Linear Channels, has announced a partnership with Usercentrics, a consent management solution. The partnership aims at simplifying the way customers can provide their data sharing preferences within a familiar and privacy-first CTV application. With […]

Theorem Expands Automation Services, Bringing Greater Revenue Opportunities to Media and Entertainment Companies

News

Building on its work with global publisher, streaming, audio and OTT brands, Theorem grows AdOps automation and order-to-cash offerings Theorem, a full-service flexible digital marketing solutions provider, is expanding its automation services for media and entertainment brands including streaming companies, TV and radio broadcast companies. Theorem’s new AdOps automation and order-to-cash (OTC) offerings are designed […]

          Meto

          Meto

          Meto is a tech-based nonprofit intent on making access to quality higher education a reality for all students. We have a special focus on creating scholarships for low-income students.


          In 2018, Meto was founded to connect African students with university opportunities. Along the way, we have learned that all students can benefit from our innovative model, wherein universities make the first move and invite good-fit students to apply. So, in 2023, we opened our platform to students across the globe.

          website: https://meto-intl.org/

                    Nikhil Badlani Foundation

                    The Mission of the Nikhil Badlani Foundation (the “Foundation”) is to enhance the lives of underserved children in West Orange, NJ and neighboring communities through music lessons, scholarships, and traffic safety education for all.

                    Since the Foundation was established in 2011, Theorem has consistently been an annual sponsor of and team participant in the STOP for Nikhil 5K Run/3K Walk. This event intends to raise traffic safety awareness and to serve as a way to remembervbgfc ≈ and honor those who have been killed or seriously injured in traffic accidents. We recognize the importance of raising awareness and road safety amongst teenagers and parents alike, especially in the local communities of our Chatham, New Jersey office. Learn more about the Nikhil Badlani Foundation at nikhilbadlanifoundation.org

                    Diversity and Inclusion

                    Theorem actively aids in the ongoing fight against systemic racism and discrimination, realizing the importance of ongoing discussions surrounding diversity and inclusion.

                    By contributing to organizations such as Black Girls Code and the Anti-Racism fund, we aim to be a fundamental supporter of diversity in the workplace and beyond. These organizations specifically speak to Theorem’s role as a leading voice in the technology innovation space and we avidly support their missions. The vision of Black Girls Code is to empower girls of color, ages 7-17 to become innovators in STEM fields and encourages them to be the builders of their own futures. The Anti-Racism Fund serves as a response to the inequities experienced by the African-American community. It provides monetary support to a dynamic portfolio of curated organizations as a way to inject and enable social change.

                    Feeding America

                    Feeding America is the largest charity working to end hunger in the United States. By partnering with local food banks, food pantries and other community food programs, Feeding America looks to advance change across the country and ensure equitable access to nutritious food.

                    As a long-standing contributor and sponsor of Feeding America, we deeply believe in their vision of an America without hunger. The need for and importance of organizations like Feeding America has has become more and more prevalent as communities face more hardships as a result of the pandemic and the current economy. Theorem is dedicated to its continued contributions to Feeding America to do our part to empower and strengthen our communities. Learn more about Feeding America at www.feedingamerica.org

                    Grameen America

                    Grameen America is dedicated to helping entrepreneurial women who live in poverty build businesses to enable financial stability mobility.

                    Since their founding in the United States in 2008, Theorem has supported Grameen America’s mission, which seeks to build upon the legacy of Presidential Medal of Freedom, Congressional Gold Medal and Nobel Peace Prize winner Muhammad Yunus. Through financial contributions and event participation, Theorem has contributed to Grameen America’s cause. As an immigrant entrepreneur himself, our CEO Jay Kulkarni is especially eager to support the organization’s mission of aiding underserved communities. Learn more about Grameen America at www.grameenamerica.org

                    Vision Spring

                    VisionSpring is making the wonder of clear vision possible for all by helping provide affordable and quality eyeglasses to those in need. For many, lack of access to affordable eyeglasses leads to loss of employment or less educational opportunities.

                    VisionSpring partners with organizations who join them in their mission of supporting livelihood initiatives, enhancing potential for all. Learn more about Vision Spring at https://visionspring.org Theorem has consistently partnered with VisionSpring to organize free events, such as eye check-ups, across multiple villages in the Mysuru, India region, impacting over 3,000 rural residents. We stand with VisionSpring in their mission to increase accessibility to quality eyewear and eye care.

                    Covenant House

                    Covenant House provides housing and supportive services to youth facing homelessness, helping young people transform their lives.

                    For more than 5+ years, Theorem has supported Covenant House with corporate sponsorships, leading career-building workshops at their Newark, NJ shelter facility and participation in the organization’s fund raising Sleep Outs. Covenant House utilizes these Sleep Outs to raise funds and help shine a light on the injustice of youth homelessness, inspiring communities to step up and protect the vulnerable. We are proud to support Covenant House’s programs, which are designed to empower young people to overcome and rise above adversity, today and in the future. Learn more about Covenant House at www.covenanthouse.org

                    Contract Type

                    |

                    Location

                    Job Title

                    Contract Type

                    |

                    Location

                    Job Title

                    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.