Jay Kulkarni, CEO of marketing solutions provider Theorem, will discuss the needs of OTT providers when it comes to adtech monetization via ad supported models, and how to future-proof processes to enable scale and increase revenues.
Marketers rank their top 11 uses for automation: report generation, data monitoring and quality control top list
Experts within the ad industry believe that automation may not only lead to increased profitability but could also be the key to solving typical ad