Jay Kulkarni, CEO of marketing solutions provider Theorem, will discuss the needs of OTT providers when it comes to adtech monetization via ad supported models, and how to future-proof processes to enable scale and increase revenues.
Theorem Launches Upward To Automate Ad Operations
System enables media companies to speed up orders, eliminate make-goods and automate manual process. Ad-tech company Theorem said it launched Upward, a new system for