New Business Bulletin: Castify, Theorem, Storyly and many more, an omnichannel content distribution and monetization platform that allows video content owners to create their own branded OTT applications and Linear Channels, has announced a partnership with Usercentrics, a consent management solution. The partnership aims at simplifying the way customers can provide their data sharing preferences within a familiar and privacy-first CTV application. With Usercentrics as a leading solution for mobile applications, will help develop, test, and launch this feature within their customers’ applications. This first-party data will give them deep insight into how the tool is received and enable them to rapidly adjust the feature to have maximum impact. Once complete, this feature will be licensed out to streaming services of all sizes to enable the growth of ad-supported viewing experiences.

Theorem, a full-service flexible digital marketing solutions provider, is expanding its automation services for media and entertainment brands including streaming companies, TV and radio broadcast companies. Theorem’s new AdOps automation and order-to-cash (OTC) offerings are designed to help media and entertainment brands grow their revenue through a unique mix of human intelligence, machine learning, digital marketing workflows and automation technologies. 

Storyly, the user engagement platform that embeds full screen, interactive, and immersive Stories in mobile apps and websites, has announced that it has joined the Braze Alloys programme as an official technology partner. By joining Braze Alloys, Storyly becomes part of a curated ecosystem of best-in-breed technology and solutions partners to help integrate, customise, and amplify customer engagement capabilities. The program reimagines the Braze technology solution as a fully integratable customer engagement platform, creating a simple, scalable system for making it easier for Storyly customers to use Braze in concert with an ever-wider range of technologies and solutions to support meaningful brand experiences. The program makes it easier for Storyly customers to leverage agencies, consultancies, and other partners in concert with Braze and its ecosystem of technology partners to provide users with highly personalized, highly effective brand experiences at scale.

SEO Agency Blue Array has earned B Corporation Certification. The UK-based agency founded by Simon Schnieders is now a B Corp certified business, joining the likes of Patagonia, Vestiaire, Simply Business, All Plants, Coursera and law firm Bates & Wells. Blue Array’s mission is to elevate its people, customers and industry through SEO and use business to positively influence a better world. The B Corp framework has allowed the business to recognise its accomplishments and validate them through B Corp status. 

DLMDD, the specialist sonic branding agency, has produced the new sonic logo for Cadbury, to emblemise the brand and its iconic line ‘There’s a Glass and a Half in Everyone.’  DLMDD worked with composer Guy Farley who wrote the new audio logo for Cadbury on a one-of-a-kind 1895 Steinway piano. Farley is one of the UK’s most prominent film composers, whose experience spans orchestral scores and collaborations with global artists. His work encompasses hit records for Tokio Myers, music for the hit TV drama ‘The Crown’, and the soundtrack to Channel 4’s multi-award-winning advert ‘We’re the Superhumans’. Cadbury is the latest global brand to invest in its sound, amidst a significant 22% increase in newly launched sonic identities last year. The sonic identity is being rolled out globally and can already be heard on campaigns across the UK and Australia including ‘Garage’ and ‘Give A Doubt – Cadbury x The Prince’s Trust’ featuring BAFTA winner Big Zuu, five-time gold Paralympic medallist Ellie Simmonds and national football icon Ian Wright.

Xsolla, a global video game commerce company, has announced the launch of two additional solutions to help developers begin their development journey and successfully manage the growth of their games post-release. Xsolla Accelerator helps early-stage indie developers learn how to prepare for their game launch and receive funding from the right investors to keep their gaming business thriving. Xsolla Payouts enables developers and publishers to streamline payouts to external content creators and gaming influencers.

Building on its commitment towards making a difference and contributing to a fairer society, the international IT services business Netcompany has streamlined its traditional recruitment process, with an aim of recruiting as many as 30 new Leeds-based technology delivery staff at the Leeds Digital Careers Festival on 15th September. This initiative, which is being driven by Netcompany’s headline sponsorship of the Festival, will be made possible by carefully coordinating back-office processes without lowering the company’s robust recruitment standards. Netcompany sees this as a new and innovative way of enabling candidates of all backgrounds and levels of experience to join the Company.

PFS, a premier eCommerce order fulfilment provider and business unit of PFSweb, Inc., was selected by The All England Lawn Tennis Club to operate its global order fulfilment operations for the online Wimbledon Shop. A result of that popularity is the globalization of the event and growing demand worldwide for official merchandise. The Wimbledon sports and lifestyle range includes the highly popular Championships towels, high performance tennis equipment from Babolat and Slazenger, a capsule collection from Official Outfitter Ralph Lauren alongside must-have gifts and accessories. The All England Club sought to elevate its eCommerce experience with best-in-class order fulfilment operations globally from the PFS distribution centre in Southampton, United Kingdom.

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    Meto is a tech-based nonprofit intent on making access to quality higher education a reality for all students. We have a special focus on creating scholarships for low-income students.

    In 2018, Meto was founded to connect African students with university opportunities. Along the way, we have learned that all students can benefit from our innovative model, wherein universities make the first move and invite good-fit students to apply. So, in 2023, we opened our platform to students across the globe.


              Nikhil Badlani Foundation

              The Mission of the Nikhil Badlani Foundation (the “Foundation”) is to enhance the lives of underserved children in West Orange, NJ and neighboring communities through music lessons, scholarships, and traffic safety education for all.

              Since the Foundation was established in 2011, Theorem has consistently been an annual sponsor of and team participant in the STOP for Nikhil 5K Run/3K Walk. This event intends to raise traffic safety awareness and to serve as a way to remembervbgfc ≈ and honor those who have been killed or seriously injured in traffic accidents. We recognize the importance of raising awareness and road safety amongst teenagers and parents alike, especially in the local communities of our Chatham, New Jersey office. Learn more about the Nikhil Badlani Foundation at

              Diversity and Inclusion

              Theorem actively aids in the ongoing fight against systemic racism and discrimination, realizing the importance of ongoing discussions surrounding diversity and inclusion.

              By contributing to organizations such as Black Girls Code and the Anti-Racism fund, we aim to be a fundamental supporter of diversity in the workplace and beyond. These organizations specifically speak to Theorem’s role as a leading voice in the technology innovation space and we avidly support their missions. The vision of Black Girls Code is to empower girls of color, ages 7-17 to become innovators in STEM fields and encourages them to be the builders of their own futures. The Anti-Racism Fund serves as a response to the inequities experienced by the African-American community. It provides monetary support to a dynamic portfolio of curated organizations as a way to inject and enable social change.

              Feeding America

              Feeding America is the largest charity working to end hunger in the United States. By partnering with local food banks, food pantries and other community food programs, Feeding America looks to advance change across the country and ensure equitable access to nutritious food.

              As a long-standing contributor and sponsor of Feeding America, we deeply believe in their vision of an America without hunger. The need for and importance of organizations like Feeding America has has become more and more prevalent as communities face more hardships as a result of the pandemic and the current economy. Theorem is dedicated to its continued contributions to Feeding America to do our part to empower and strengthen our communities. Learn more about Feeding America at

              Grameen America

              Grameen America is dedicated to helping entrepreneurial women who live in poverty build businesses to enable financial stability mobility.

              Since their founding in the United States in 2008, Theorem has supported Grameen America’s mission, which seeks to build upon the legacy of Presidential Medal of Freedom, Congressional Gold Medal and Nobel Peace Prize winner Muhammad Yunus. Through financial contributions and event participation, Theorem has contributed to Grameen America’s cause. As an immigrant entrepreneur himself, our CEO Jay Kulkarni is especially eager to support the organization’s mission of aiding underserved communities. Learn more about Grameen America at

              Vision Spring

              VisionSpring is making the wonder of clear vision possible for all by helping provide affordable and quality eyeglasses to those in need. For many, lack of access to affordable eyeglasses leads to loss of employment or less educational opportunities.

              VisionSpring partners with organizations who join them in their mission of supporting livelihood initiatives, enhancing potential for all. Learn more about Vision Spring at Theorem has consistently partnered with VisionSpring to organize free events, such as eye check-ups, across multiple villages in the Mysuru, India region, impacting over 3,000 rural residents. We stand with VisionSpring in their mission to increase accessibility to quality eyewear and eye care.

              Covenant House

              Covenant House provides housing and supportive services to youth facing homelessness, helping young people transform their lives.

              For more than 5+ years, Theorem has supported Covenant House with corporate sponsorships, leading career-building workshops at their Newark, NJ shelter facility and participation in the organization’s fund raising Sleep Outs. Covenant House utilizes these Sleep Outs to raise funds and help shine a light on the injustice of youth homelessness, inspiring communities to step up and protect the vulnerable. We are proud to support Covenant House’s programs, which are designed to empower young people to overcome and rise above adversity, today and in the future. Learn more about Covenant House at

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