New Business Bulletin: Castify, Theorem, Storyly and many more
Castify.ai, an omnichannel content distribution and monetization platform that allows video content owners to create their own branded OTT applications and Linear Channels, has announced a partnership with Usercentrics, a consent management solution. The partnership aims at simplifying the way customers can provide their data sharing preferences within a familiar and privacy-first CTV application. With […]
Theorem Expands Automation Services, Bringing Greater Revenue Opportunities to Media and Entertainment Companies
Building on its work with global publisher, streaming, audio and OTT brands, Theorem grows AdOps automation and order-to-cash offerings Theorem, a full-service flexible digital marketing solutions provider, is expanding its automation services for media and entertainment brands including streaming companies, TV and radio broadcast companies. Theorem’s new AdOps automation and order-to-cash (OTC) offerings are designed […]
Keeping It Real: How MUD\WTR Bucks Conventional Branding to Grow Their Passionate Customer Base
Born from a bright idea that debuted in co-founder Shane Heath’s hand at Burning Man, MUDWTR® started as one man’s solution to the jitters and disrupted sleep he experienced due to his daily coffee consumption. “People asked him, ‘What the hell are you drinking?” MUDWTR’s VP of Brand Dersu Rhodes explains. “Then he shared it […]